Tuesday, September 11, 2012

Spotted Ratings, Monday 9/10/12


WHAT MATTERS:
  • The season three premiere of The Voice slightly trailed last season's 4.4 finale. The Unders have it. It's not miles away from where I thought it'd be, but I still consider it a modest disappointment. Next step: holding up better in subsequent weeks. Starting at a 4.2 without Dancing with the Stars even in the mix yet, it is not that ludicrous that it could end up in the 3.0 range by season's end. I doubt even NBC would be thrilled with that.
  • NBC then had another pretty "meh" result from The New Normal preview, which dropped nearly half from The Voice's last 15 minutes (4.9). I'm gonna hold off for 24 hours to see where we're at with that one, since this preview wasn't advertised till quite recently. Go On got its second pilot encore at 10:30.
  • Elsewhere, the stronger NBC sent the finales of Bachelor Pad, Hell's Kitchen and MasterChef each down a tick. Only Pad was sharply down year-to-year.
  • ESPN's Monday Night Football had the top two ratings of the evening but began on a sharply negative note year-to-year. They had a 4.7 for the Bengals/Ravens opener (way down from the year-ago 6.3 for Patriots/Dolphins), then a 4.9 for the Chargers/Raiders nightcap (down much less from the year-ago 5.4 for Raiders/Broncos). Again, I'm not signing the NFL's death note just yet, because this evening was a ton more competitive than 9/12/11 (which really just had the Bachelor Pad finale and a non-finale Hell's Kitchen).

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Bachelor Pad 4.52 1.3 -7%n/a 3/8 -32% -5% -29% 1.29
Castle (SR) 4.13 0.7 +17% -18% 0.74
Tennis Overrun 3.55 0.9 -31%n/a 2/2 n/a -43% -34% 1.16
How I Met Your Mother (SR) 2.63 0.8 -33% -43% 0.99
CBS Fall Preview 3.53 0.9 n/an/a n/a -47% +13% -18% 1.02
2 Broke Girls (SR) 3.14 0.8 +0% -27% 0.94
The Voice Mon 12.28 4.2 n/an/a 1/1 -37% +367% +367% 4.11
The New Normal 6.88 2.5 n/an/a 1/1 n/a +67% +127% 1.69
Go On (R) 4.90 1.8 +29% +80% 1.56
Hell's Kitchen Mon 6.27 2.5 -4%n/a 7/12 -4% +39% +92% 2.68
MasterChef Mon 6.52 2.6 -4%-4% 3/9 -10% +53% -4% 2.45
The LA Complex (S) 0.63 0.3 +0%n/a 1/9 n/a +20% +20% 0.38
America's Next Top Model (R) 0.58 0.2 -20% +0% 0.24

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

Is NBC going to be happy with those Voice numbers? That messes up my Revolution guess of 4.2 because I don't think it's going to build from Voice. That looks fairly catastrophic, because next week when FOX goes online, it'll take a (fairly small) chunk, and then All-Star Dancing and CBS comedies come on the scene in a fortnight. The Voice will be drawing in the 3s likely, and then it'll be starting the Live Shows, I think. That's a recipe for disaster.

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