Wednesday, October 1, 2014

SpotVault - Dateline (NBC) - 2014-15 Ratings





Dateline
Fridays, 8/7c, NBC







2014-15 Friday Original Ratings

Info Ratings Breakdowns Year-to-Year
# Day Date Time Length
Viewers
A18-49
Shr
Lead
1st
2nd
3rd
4th
#y2y
Ty2y
1 Fr 9/26/2014 9:00 2:00 6.93 1.4 5
0.8
1.2 1.3 1.5 1.5
+8%
+4%
2 Fr 10/3/2014 9:00 2:00 5.46 1.1 4
0.8
1.1 1.1 1.2 1.2
-15%
-12%
3 Fr 10/10/2014 9:00 2:00 5.16 1.1 4
0.5
0.9 1.0 1.1 1.2
-8%
-4%
4 Fr 10/17/2014 9:00 2:00 5.78 1.2 4
0.6
1.0 1.2 1.3 1.4
-8%
-9%
5 Fr 10/24/2014 8:00 1:00 6.32 1.1 4
Loc
1.0 1.2
-15%
-15%
6 Fr 10/31/2014 8:00 1:00 7.35 1.3 6
Loc
1.2 1.4
+30%
+86%
7 Fr 11/7/2014 8:00 1:00 7.87 1.4 5
Loc
1.3 1.5
+27%
+33%
8 Fr 11/14/2014 8:00 1:00 8.01 1.5 6
Loc
1.4 1.6
+36%
+30%
9 Fr 11/21/2014 8:00 1:00 7.75 1.5 5
Loc
1.4 1.5
+25%
+36%
10 Fr 11/28/2014 8:00 1:00 7.10 1.3 5
Loc
1.3 1.3
-7%
+13%
11 Fr 12/12/2014 8:00 1:00 7.27 1.3 5
Loc
1.2 1.3
+18%
+13%
12 Fr 12/19/2014 9:00 2:00 6.77 1.3 5
0.9




-13%
+18%
13 Fr 1/2/2015 9:00 2:00 5.42 1.0 3
0.4
0.8 1.0 1.1 1.2
-33%
-13%
14 Fr 1/9/2015 9:00 1:00 5.64 1.1 4
0.5
1.1 1.1
-21%
-15%
15 Fr 1/16/2015 10:00 1:00 4.52 1.0 3
1.1
1.0 1.0
-17%
+11%
16 Fr 1/23/2015 10:00 1:00 5.74 1.3 5
1.3
1.3 1.4
+8%
+37%
17 Fr 1/30/2015 10:00 1:00 4.53 1.2 4
1.3
1.1 1.2
-20%
-8%
18 Fr 2/6/2015 10:00 1:00 4.53 1.1 4
1.2
1.0 1.1
+0%
-87%
19 Fr 2/13/2015 10:00 1:00 4.74 1.0 4
1.2
1.0 1.1
-29%
-78%
20 Fr 2/27/2015 9:00 2:00 6.32 1.2 4
0.5
1.1 1.2 1.3 1.3
-20%
-2%
21 Fr 3/6/2015 9:00 2:00 6.47 1.3 5
0.7
1.2 1.4 1.4 1.3
+18%
+11%
22 Fr 3/13/2015 9:00 2:00 5.61 1.2 4
0.5
1.1 1.3 1.3 1.3
+0%
-4%
23 Fr 3/20/2015 9:00 2:00 6.82 1.3 4
1.1
1.1 1.2 1.4 1.5
+18%
+11%
24 Fr 4/10/2015 9:00 2:00 5.27 1.0 4
1.1
1.0 1.0 1.1 1.1
-9%
+8%
25 Fr 4/17/2015 10:00 1:00 5.28 1.0 4
0.8
1.0 1.1
-17%
+18%
26 Fr 4/24/2015 9:00 2:00 4.36 0.9 3
1.0
0.7 0.8 0.9 1.0
-12%
27 Fr 5/1/2015 9:00 2:00 5.44 1.0 4
0.9
0.9 1.0 1.1 1.2
-7%
28 Fr 5/8/2015 9:00 2:00 5.72 1.1 4
0.9
0.9 1.1 1.2 1.3
+10%
29 Fr 5/15/2015 9:00 2:00 5.41 0.9 3
1.2
0.8 0.7 0.9 1.0
-31%
-16%
AVERAGES TO DATE:Viewers A18-49 Lead
Brkdwn
#y2y Ty2y
5.921.16 0.9 +17% -8% -15%

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 9/26/2014 1.4 1.79 -0.39 -22% 25.5 4.7 4.3 9.0 -0.30 0.8 0.7 -0.12 0.982 +0.03
2 10/3/2014 1.1 1.46 -0.36 -25% 26.4 4.6 4.0 8.6 -0.26 0.8 0.7 -0.12 0.983 +0.03
3 10/10/2014 1.1 1.40 -0.30 -22% 27.6 4.4 3.5 7.8 -0.18 0.5 0.5 -0.15 0.983 +0.02
4 10/17/2014 1.2 1.61 -0.41 -25% 25.5 4.3 4.6 8.9 -0.29 0.6 0.6 -0.14 0.984 +0.03
5 10/24/2014 1.1 1.44 -0.34 -24% 24.1 3.8 5.8 9.6 -0.36 0.0 0.0 +0.00 0.988 +0.02
6 10/31/2014 1.3 1.78 -0.48 -27% 21.2 2.9 8.1 11.0 -0.50 0.0 0.0 +0.00 0.989 +0.02
7 11/7/2014 1.4 1.56 -0.16 -10% 26.6 3.2 4.5 7.8 -0.18 0.0 0.0 +0.00 0.990 +0.02
8 11/14/2014 1.5 1.66 -0.16 -10% 26.1 2.8 5.0 7.8 -0.18 0.0 0.0 +0.00 0.990 +0.02
9 11/21/2014 1.5 1.68 -0.18 -11% 26.3 3.5 4.5 8.0 -0.20 0.0 0.0 +0.00 0.991 +0.02
10 11/28/2014 1.3 1.36 -0.06 -5% 28.2 2.8 3.9 6.7 -0.07 0.0 0.0 +0.00 0.992 +0.01
11 12/12/2014 1.3 1.56 -0.26 -17% 24.8 2.9 5.8 8.7 -0.27 0.0 0.0 +0.00 0.994 +0.01
12 12/19/2014 1.3 1.7 -0.39 -23% 24.2 3.2 6.0 9.2 -0.32 0.9 1.1 -0.08 0.995 +0.01
13 1/2/2015 1.0 1.31 -0.31 -23% 27.9 4.1 3.5 7.6 -0.16 0.4 0.5 -0.15 0.997 +0.00
14 1/9/2015 1.1 1.47 -0.37 -25% 27.5 4.4 3.5 7.9 -0.19 0.5 0.6 -0.19 0.998 +0.00
15 1/16/2015 1.0 1.38 -0.38 -27% 26.5 5.1 3.7 8.8 -0.28 1.1 1.1 -0.10 0.999 +0.00
16 1/23/2015 1.3 1.52 -0.22 -15% 28.0 4.7 3.0 7.6 -0.16 1.3 1.3 -0.06 1.000 +0.00
17 1/30/2015 1.2 1.49 -0.29 -20% 26.5 5.0 3.6 8.6 -0.26 1.3 1.5 -0.03 1.002 -0.00
18 2/6/2015 1.1 1.34 -0.24 -18% 28.0 4.9 2.9 7.8 -0.18 1.2 1.4 -0.06 1.003 -0.00
19 2/13/2015 1.0 1.43 -0.43 -30% 24.7 4.6 5.0 9.7 -0.37 1.2 1.3 -0.06 1.003 -0.00
20 2/27/2015 1.2 1.56 -0.36 -23% 26.7 3.9 4.2 8.1 -0.21 0.5 0.6 -0.14 1.005 -0.01
21 3/6/2015 1.3 1.66 -0.36 -22% 26.5 3.9 4.3 8.1 -0.21 0.7 0.6 -0.13 1.006 -0.01
22 3/13/2015 1.2 1.59 -0.39 -25% 26.5 4.3 4.0 8.3 -0.23 0.5 0.6 -0.14 1.008 -0.01
23 3/20/2015 1.3 1.58 -0.28 -18% 27.0 4.1 3.8 8.0 -0.20 1.1 1.1 -0.08 1.008 -0.01
24 4/10/2015 1.0 1.39 -0.39 -28% 25.4 4.1 4.9 9.0 -0.30 1.1 1.1 -0.08 1.011 -0.02
25 4/17/2015 1.0 1.47 -0.47 -32% 24.9 4.0 5.2 9.3 -0.33 0.8 0.9 -0.13 1.012 -0.02
26 4/24/2015 0.9 1.34 -0.44 -33% 27.4 8.1 1.4 9.5 -0.35 1.0 1.2 -0.07 1.014 -0.02
27 5/1/2015 1.0 1.46 -0.46 -32% 24.7 4.2 5.3 9.5 -0.35 0.9 0.9 -0.09 1.014 -0.02
28 5/8/2015 1.1 1.57 -0.47 -30% 24.4 3.8 5.6 9.4 -0.34 0.9 0.9 -0.10 1.015 -0.02
29 5/15/2015 0.9 1.33 -0.43 -32% 24.5 3.4 5.9 9.3 -0.33 1.2 1.0 -0.08 1.014 -0.02

AVERAGES: 1.16 1.52 -0.35 -23%
STDDEV: 0.17 0.13
STDDEV%: 14% 9%

2014-15 Sunday Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd 3rd 4th True Sitch
1Su1/4/20157:002:006.311.34n/a 0.7 0.8 1.8 2.11.51 -14%
2Su1/25/20157:001:006.741.24n/a 1.1 1.2 1.48 -19%
3Su3/1/20159:002:003.870.921.5 0.9 0.8 0.9 0.90.96 -6%
4Su3/8/20159:002:003.730.821.2 0.9 0.8 0.8 0.80.91 -12%
5Su3/15/20159:002:005.080.931.0 1.0 1.0 0.9 0.91.12 -20%
6Su3/22/20159:002:005.401.231.0 1.0 1.1 1.2 1.31.36 -12%
7Su4/5/20157:001:003.750.83n/a 0.7 0.8 1.39 -42%
8Su4/5/20158:001:004.641.030.8 0.9 1.0 1.26 -20%
9Su4/12/20157:001:003.440.62n/a 0.5 0.6 1.04 -42%
10Su4/19/20157:001:004.340.83n/a 0.8 0.7 1.17 -31%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
4.78 0.97 26% -4% 1.20 +0%
A18-49+
57

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 1/4/2015 1.3 1.51 -0.21 -14% 36.2 10.5 -4.5 6.0 -0.00 0.0 0.0 -0.21 0.997 +0.00
2 1/25/2015 1.2 1.48 -0.28 -19% 30.0 3.1 2.9 6.0 +0.00 0.0 0.0 -0.28 1.000 +0.00
3 3/1/2015 0.9 0.96 -0.06 -6% 32.9 7.9 -1.3 6.6 -0.06 1.5 1.8 +0.01 1.006 -0.01
4 3/8/2015 0.8 0.91 -0.11 -12% 32.7 7.5 -0.9 6.6 -0.06 1.2 1.4 -0.04 1.007 -0.01
5 3/15/2015 0.9 1.12 -0.22 -20% 31.3 7.2 -0.1 7.2 -0.12 1.0 0.9 -0.10 1.007 -0.01
6 3/22/2015 1.2 1.36 -0.16 -12% 31.7 7.4 -0.5 6.9 -0.09 1.0 1.2 -0.06 1.010 -0.01
7 4/5/2015 0.8 1.39 -0.59 -42% 24.6 2.4 6.5 8.9 -0.29 0.0 0.0 -0.28 1.011 -0.02
8 4/5/2015 1.0 1.26 -0.26 -20% 30.5 6.5 0.7 7.2 -0.12 0.8 1.0 -0.12 1.012 -0.01
9 4/12/2015 0.6 1.04 -0.44 -42% 27.9 3.2 4.3 7.5 -0.15 0.0 0.0 -0.28 1.010 -0.01
10 4/19/2015 0.8 1.17 -0.37 -31% 28.9 3.0 3.7 6.7 -0.07 0.0 0.0 -0.28 1.012 -0.01

AVERAGES: 0.97 1.20 -0.23 -19%
STDDEV: 0.22 0.21
STDDEV%: 23% 18%

2014-15 Thursday Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Th3/12/20158:001:004.510.93n/a 0.8 0.91.23 -27%
2Th3/19/20158:001:006.471.24n/a 1.2 1.31.42 -16%
3Th3/26/20158:001:006.221.04n/a 0.9 1.11.23 -19%
4Th4/2/20158:001:006.571.35n/a 1.2 1.31.68 -23%
5Th4/9/201510:001:005.051.140.8 1.0 1.21.47 -25%
6Th4/16/201510:001:005.521.140.7 1.1 1.11.43 -23%
7Th4/23/201510:001:005.670.931.5 0.9 0.81.20 -25%
8Th4/30/201510:001:005.010.931.2 0.9 0.91.22 -26%
9Th5/7/201510:001:004.910.831.4 0.8 0.81.17 -32%
10Th5/14/201510:001:004.971.031.6 0.9 1.11.20 -16%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
5.49 1.02 24% -7% 1.32 +0%
A18-49+
61

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 3/12/2015 0.9 1.23 -0.33 -27% 27.8 7.7 1.5 9.2 -0.32 0.0 0.0 +0.00 1.007 -0.01
2 3/19/2015 1.2 1.42 -0.22 -16% 27.7 5.4 2.7 8.1 -0.21 0.0 0.0 +0.00 1.008 -0.01
3 3/26/2015 1.0 1.23 -0.23 -19% 27.6 5.1 3.1 8.2 -0.22 0.0 0.0 +0.00 1.008 -0.01
4 4/2/2015 1.3 1.68 -0.38 -23% 25.1 5.6 4.0 9.6 -0.36 0.0 0.0 +0.00 1.010 -0.02
5 4/9/2015 1.1 1.47 -0.37 -25% 27.1 4.5 3.6 8.2 -0.22 0.8 0.9 -0.13 1.013 -0.02
6 4/16/2015 1.1 1.43 -0.33 -23% 28.3 4.9 2.7 7.7 -0.17 0.7 0.8 -0.15 1.013 -0.02
7 4/23/2015 0.9 1.20 -0.30 -25% 26.6 4.5 4.1 8.5 -0.25 1.5 1.5 -0.04 1.011 -0.01
8 4/30/2015 0.9 1.22 -0.32 -26% 27.5 6.0 2.6 8.6 -0.26 1.2 1.4 -0.05 1.013 -0.02
9 5/7/2015 0.8 1.17 -0.37 -32% 25.8 4.4 4.7 9.0 -0.30 1.4 1.4 -0.05 1.013 -0.01
10 5/14/2015 1.0 1.20 -0.20 -16% 27.6 4.6 3.4 7.9 -0.19 1.6 1.8 +0.02 1.017 -0.02

AVERAGES: 1.02 1.32 -0.30 -23%
STDDEV: 0.15 0.17
STDDEV%: 15% 13%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd 3rd 4th True Sitch
1Sa11/15/20148:002:004.400.72n/a 0.6 0.6 0.8 0.91.09 -36%
2Sa11/22/20148:001:004.400.83n/a 0.8 0.8 1.37 -42%
3Fr12/26/20149:002:005.611.140.9 1.3 -16%
4Sa1/10/20158:301:305.401.245.7 1.4 1.1 1.0 0.80 +50%
5Sa1/17/20158:002:004.350.73n/a 0.5 0.6 0.8 1.01.07 -34%
6Su1/18/20157:001:004.100.72n/a 0.6 0.7 1.15 -39%
7Sa2/7/20158:002:005.801.14n/a 0.8 1.0 1.3 1.41.52 -28%
8Su2/8/20157:001:005.710.93n/a 0.8 1.1 1.08 -17%
9Sa2/14/20158:002:005.600.83n/a 0.6 0.8 0.9 1.01.20 -34%
10Sa2/21/20158:002:005.751.04n/a 0.8 1.0 1.0 1.21.29 -22%
11Su2/22/20157:001:005.400.93n/a 0.8 0.9 1.13 -20%
12Sa3/14/20158:002:004.390.83n/a 0.6 0.7 0.8 0.91.32 -39%
13Fr3/27/20159:002:005.691.041.0 0.9 1.0 1.1 1.01.39 -28%
14Fr4/3/20159:002:005.931.241.0 1.0 1.1 1.2 1.41.58 -24%
15Fr4/17/20159:001:004.330.931.0 0.7 0.8 1.36 -34%
16Su4/26/20157:002:006.081.14n/a 0.7 0.9 1.3 1.41.40 -22%
17Su5/3/20157:002:004.960.83n/a 0.6 0.6 0.9 1.11.31 -39%
18Su5/10/20158:001:003.770.831.5 0.7 0.8 1.20 -34%
19Su5/17/20157:002:005.781.04n/a 0.8 0.9 1.1 1.21.57 -36%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.


More on these numbers here.

Ratings History

2011-12 | 2012-13 | 2013-14

More SpotVault in the Index.

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