Wednesday, September 18, 2013

War of 18-49 Update, Royal Pains (Summer 2013)

Let's take a look at the Summer 2013 season (the fifth overall) of Royal Pains on USA.

TimeslotLo AvgHi y2yA18-49+Results
Wednesday 9:000.7 0.790.9 -19%37 detail

Rating the Ratings: USA Network's drama struggles continued in summer 2013, with most of their main dramas down by 15-20%. And Royal Pains was no exception. The silver lining is that it ended up faring better than the premiere suggested; after beginning at a 0.71 demo on June 12, it grew in each of the next four weeks and only dropped back below that 0.71 one time all summer. It was renewed for summer 2014 long ago, so it's coming back, but USA should probably be hunting for anchor-worthy shows to replace it. It feels like this show only has another season or maybe two in it, especially if it drops this much again. Grade: C-.

Here's the now updated War of 18-49 post for Royal Pains.

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