Wednesday, September 11, 2013

The Question, Wednesday 9/11/13: Will The X Factor Get X-tinguished?


Tonight The X Factor becomes the first of the major broadcast entertainment franchises to come back for the fall. But coming off a sophomore season of 20%+ declines, another brutal season for its singing teammate American Idol, and after yet another judging overhaul, it's debatable just how "major" this one will be. Will The X Factor get X-tinguished? That's The Question for Wednesday, September 11, 2013.




The X Factor Last Season
3.4 (premiere, 9/12/12, -23% y2y)
2.92 (Wed avg, -23% y2y)
2.79 (Thu avg, -21% y2y)
2.7 (Wed finale, 12/19/12, -18% y2y)
3.1 (Thu finale, 12/20/12, -18% y2y)

I said in the Best Case/Worst Case posts that this show would replicate the 23% drop of last season, and I think it'll be down by about that amount across pretty much the whole season. Dropping 23% from last year's 3.4 premiere takes us to right around 2.6. And just an hour of runtime (with the MasterChef finale leading out) could hurt a teeny bit. But I'll give the premiere a tiny benefit of the doubt because it doesn't have to face The Voice, which NBC infamously threw at it for the premiere last season.

Over/Under: 2.65.

No entries accepted after 6:00am ET the morning after the date in the headline. If editing your pick, please leave a separate comment.

12 comments:

Spot said...

I'm rooting for this show to do OK but I don't see the lack of competition really helping here when the judging panel is so meh and the lack of success that has surrounded it in general. Combined with it only being on for the lesser-viewed hour, under.

Spot said...

Under.

Spot said...

Under.

Spot said...

I don't know anyone who cares about anyone on the panel. And it still feels like Idol's bastard stepchild. Still, last season premiered at around the level of S1's Wednesday finale, so I guess...just over with 2.7.

Spot said...

I'm going to go with Under at 2.6. Following it, the MasterChef finale will be 2.5.

Spot said...

Very close one. I will say under at a 2.6.

Spot said...

Over. Last year, it went 2.6/2.9 in the hour, despite competition from NBC's The Voice. This year, it will drag a few tenths away from NBC's Million Second Quiz.

Spot said...

Very well set line, I have no idea really but will go for under.

Spot said...

Over.

This is Gavin Hetherington, I can't seem to sign into my account for some reason :-/

Spot said...

Over. For some reason, I think XF will surprise everyone this season (or maybe it's just wishful thinking, I don't know =P)

Spot said...

You know what: I am changing my pick to OVER at a 2.7. I am that conflicted.

Spot said...

Over. Methinks the real drops will come later.

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