Wednesday, September 25, 2013

SpotVault - Mom (CBS) - 2013-14 Ratings





Mom
Mondays, 9:30/8:30c, CBS







2013-14 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1Mo9/23/20139:300:307.992.5637.319.82.83.32.37+6%
2Mo9/30/20139:300:307.002.2635.718.82.42.82.23-1%
3Mo10/7/20139:300:306.862.1536.517.12.32.62.00+5%
4Mo10/14/20139:300:307.442.0536.217.32.22.51.96+2%
5Mo10/21/20139:300:307.282.3636.716.12.42.72.10+9%
6Mo10/28/20139:300:306.642.1537.618.52.52.91.94+8%
7Mo11/4/20139:300:307.382.0536.717.32.63.01.97+1%
8Mo11/11/20139:300:306.961.9536.414.62.32.71.81+5%
9Mo11/18/20139:300:306.821.9537.116.72.32.71.87+2%
10Mo11/25/20139:300:307.362.3636.116.32.52.82.32-1%
11Mo12/2/20139:300:307.682.1536.214.12.42.91.95+7%
12Mo12/16/20139:300:307.441.9534.312.72.22.61.88+1%
13Mo1/13/20149:300:308.502.2534.19.72.42.72.13+4%
14Mo1/20/20149:300:308.271.9535.89.02.12.51.71+11%
15Mo1/27/20149:300:309.582.4636.79.22.63.01.99+20%
16Mo2/3/20149:300:309.112.4636.28.72.73.21.95+23%
17Mo2/24/20149:300:307.251.9536.111.82.12.51.84+3%
18Mo3/3/20149:300:308.422.0535.310.42.22.51.91+5%
19Mo3/17/20149:300:307.051.8533.210.81.82.02.01-10%
20Mo3/24/20149:300:307.351.9536.010.22.02.41.79+6%
21Mo3/31/20149:300:307.272.2634.710.62.62.62.15+2%
22Mo4/14/20149:300:306.861.9535.210.02.12.51.80+5%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrueSitch
7.572.0935%1.99+5%

2013-14 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1Sa9/28/20138:300:303.40.8325.23.60.80.91.01-21%
2Sa11/16/20138:300:302.60.6226.83.00.60.70.82-27%
3Mo12/9/20139:300:305.531.3338.613.72.02.21.18+10%
4Mo12/23/20139:300:304.821.1330.55.01.31.51.17-6%
5Sa12/28/20138:300:302.40.4128.62.30.60.50.59-32%
6Mo12/30/20139:300:305.351.2334.04.91.51.71.14+5%
7Mo1/6/20148:300:305.181.3341.715.51.72.01.18+10%
8We1/22/20148:300:303.870.9235.09.00.80.91.07-16%
9Sa2/1/20148:300:302.80.6227.62.80.50.50.89-32%
10Mo2/10/20148:300:305.141.2336.911.81.31.51.24-3%
11Mo2/10/20149:300:305.711.4337.713.11.41.61.50-7%
12Mo2/17/20149:300:305.071.1336.111.81.31.41.25-12%
13Th2/20/20148:300:307.121.8531.79.82.63.11.73+4%
14Mo3/10/20149:300:305.811.3335.211.51.82.11.35-4%
15Sa3/29/20148:300:302.30.5225.91.80.60.70.77-35%
16Mo5/5/20149:300:304.701.2333.59.91.72.01.27-6%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.

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