Thursday, September 12, 2013

War of 18-49 Update, True Blood (Summer 2013)

Let's take a look at the summer 2013 season (the sixth overall) of True Blood on HBO.

TimeslotLo AvgHi y2yA18-49+Results
Sunday 9:002.2 2.322.5 -13%110 detail

Rating the Ratings: It took awhile, but True Blood finally took its first noticeable ratings downturn in summer 2013, ending the season with an average a few tenths behind its fellow HBO drama Game of Thrones. It was still one of the summer's biggest adult 18-49 draws and was incredibly consistent across the season, rating somewhere between 2.2 and 2.5 each week. Though the numbers were still great, HBO announced that True Blood would end after its upcoming 2014 season, perhaps looking to get out ahead of the seemingly inevitable continued decline. Grade: C+.

Here's the now updated War of 18-49 post for True Blood.

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