Sunday, September 22, 2013

SpotVault - Sleepy Hollow (Fox) - 2013-14 Ratings





Sleepy Hollow
Mondays, 9/8c, Fox







2013-14 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1Mo9/16/20139:001:0010.103.5934.916.22.42.33.51-0%
2Mo9/23/20139:001:008.593.1837.019.71.91.53.24-4%
3Mo9/30/20139:001:007.973.0836.118.52.31.93.10-3%
4Mo10/7/20139:001:007.962.8735.517.02.21.92.85-2%
5Mo10/14/20139:001:007.592.7736.116.92.01.62.71-0%
6Mo11/4/20139:001:007.082.5637.317.32.11.82.60-4%
7Mo11/11/20139:001:007.032.6736.014.72.11.52.65-2%
8Mo11/18/20139:001:007.092.5637.216.62.32.62.53-1%
9Mo11/25/20139:001:006.562.2636.015.91.92.02.36-7%
10Mo12/9/20139:001:006.652.2637.714.01.81.92.12+4%
11Mo1/13/20149:001:006.462.2634.99.32.01.92.18+1%
12Mo1/20/20148:001:006.822.2635.38.9n/an/a2.00+10%
13Mo1/20/20149:001:007.052.4635.98.62.22.42.19+9%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrueSitch
7.462.6144%2.62-0%

2013-14 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1Fr9/20/20139:001:003.621.0328.65.10.70.71.18-15%
2Fr9/27/20139:001:002.710.9328.06.21.71.70.98-8%
3Fr10/4/20139:001:002.180.7228.85.91.41.60.77-9%
4Fr10/11/20139:001:002.130.7228.05.41.51.60.77-9%
5Fr10/18/20139:001:002.320.8327.35.91.41.60.93-14%
6Mo10/21/20139:001:003.221.0336.815.62.22.40.93+8%
7Fr11/1/20139:001:001.690.5229.95.81.41.50.53-6%
8Fr11/8/20139:001:001.710.5229.65.91.61.40.55-8%
9Mo12/2/20139:001:003.110.9236.514.21.61.90.97-7%
10Mo12/23/20139:001:002.030.5230.34.90.60.70.69-27%
11Mo12/30/20139:001:002.720.7234.74.80.91.10.80-12%
12Th1/2/20148:001:002.070.6234.112.5n/an/a0.67-10%
13Mo1/6/20149:001:002.800.8239.414.81.82.10.84-5%
14Th1/9/20148:001:002.370.7232.98.1n/an/a0.72-3%
15Th1/9/20149:001:002.480.7231.35.90.70.80.93-25%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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