Tuesday, September 17, 2013

War of 18-49 Update, The Game (2012-13)

Let's take a look at the 2012-13 season (the sixth overall) of The Game on BET.

TimeslotLo AvgHi y2yA18-49+Results
Tuesday 10:000.8 1.151.9 -18%54

Rating the Ratings: The rather bizarre ratings run of The Game took a few more interesting twists in 2013. First, it was split in half, with ten eps in the spring and ten in the summer and six weeks in between. And after continuing the franchise's sharp downward trajectory in the spring, The Game managed to orchestrate quite a turnaround for its summer episodes. It began with a 1.7 for the summer premiere on 7/2/13, perhaps riding the interest in the BET Awards from a couple days before. That number blew away all the spring results. It hung in the 1.2 vicinity, still better than the spring numbers, for most of the next couple months before blowing up again to a 1.9 for the finale. All in all, the -18% number is rather misleading, because it was down well over 30% for much of the spring (when it was compared against enormous early numbers, including a 2.8 two-episode premiere) and then up year-to-year during the spring, including a finale up by nearly fifty percent. Essentially the show maintained or even built from what it did in the second half of season five, so I'm not going to punish it too much for failing to hit the early season five numbers. Grade: B.

Here's the now updated War of 18-49 post for The Game.

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