Tuesday, September 24, 2013

War of 18-49 Update, America's Got Talent (Summer 2013)


Let's take a look at the Summer 2013 season (the eighth overall) of America's Got Talent on NBC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Tuesday 9:002.2 2.553.1 -11%121solid detail
Wednesday 9:002.1 2.412.9 -9%114solid

Rating the Ratings: America's Got Talent had a rather boringly strong season, dropping by just around the league average on both nights. The Wednesday comparisons are somewhat strange because it didn't air on Wednesday early in the season this year, but it was actually up year-to-year in many of the corresponding episodes comparisons. The lack of an Olympics hiatus likely helped keep the show afloat in the second half of the season compared to last year. But either way, in a world where 30%+ y2y drops have become the norm for Fox's talent shows, this kind of season can't be taken too lightly. Grade: B.

Here's the now updated War of 18-49 post for America's Got Talent.

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