Friday, September 20, 2013

War of 18-49 Update, Big Brother (Summer 2013)

Let's take a look at the Summer 2013 season (the fifteenth overall) of Big Brother on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Wednesday 8:001.9 2.192.5 +3%104solid detail
Thursday 9:001.7 2.222.5 +3%105solid
Sunday 8:001.8 2.222.5 +1%105solid

Rating the Ratings: An expanded season fifteen of Big Brother, making a rare foray into the month of June, managed very narrow raw numbers growth on each of its three nights. It held up quite nicely after premiering at a 2.2, down double-digits year-to-year. However, there was a reason for that: it didn't have to face the Summer Olympics as last year's edition did. If I gave last year's grade a bit of a pass because of that, I have to nick this one just a bit. It didn't get all the way back to the A18-49+ level of two years ago, which is probably the most apples-to-apples comparison. Grade: B.

Here's the now updated War of 18-49 post for Big Brother.

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