Rating the Ratings: An expanded season fifteen of Big Brother, making a rare foray into the month of June, managed very narrow raw numbers growth on each of its three nights. It held up quite nicely after premiering at a 2.2, down double-digits year-to-year. However, there was a reason for that: it didn't have to face the Summer Olympics as last year's edition did. If I gave last year's grade a bit of a pass because of that, I have to nick this one just a bit. It didn't get all the way back to the A18-49+ level of two years ago, which is probably the most apples-to-apples comparison. Grade: B.
Here's the now updated War of 18-49 post for Big Brother.