Monday, September 16, 2013

War of 18-49 Update, So You Think You Can Dance (Summer 2013)

Let's take a look at the Summer 2013 season (the tenth overall) of So You Think You Can Dance on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Tuesday 8:001.2 1.552.3 -21%76marginal detail

Rating the Ratings: So You Think You Can Dance had another bad season, dropping to easily its lowest Plus level ever and dipping into the low 1's for most of the last couple months. It might seem somewhat surprising that Fox would bring this show back yet again, yet its return for 2014 was actually announced much earlier this time around. (When I did the update last year, we didn't know.) If nothing else, credit Fox for putting its "year-round scheduling" money where its mouth is. Even if the SYTYCD ratings might not seem any good anymore, the network wants to keep the lights on, and there's plenty of room for even these low ratings. Two nights of Tuesday comedy repeats didn't get the job done this summer. Grade: D+.

Here's the now updated War of 18-49 post for So You Think You Can Dance.

No comments:

Post a Comment

© 2009-2022. All Rights Reserved.