Monday, December 12, 2011

War of 18-49 Update, Dancing with the Stars (Fall 2011)

Let's take a look at the fall 2011 season (the thirteenth overall) of Dancing with the Stars on ABC.

Name Lo Avg Hi y2y Results
Dancing with the Stars Mon Fall 2.8 3.28 4.0 -24% detail
Dancing with the Stars Tue Fall 2.6 3.06 4.1 -19% detail

Rating the Ratings: There's a new lowest-rated season in Dancing history. The show started down 22% year-to-year on premiere night and basically stayed in that general area for the rest of the year, finishing down 24% on Monday overall, down 19% on Tuesday overall and down 23% for the finale. Those numbers are pretty ugly; in fact, the 24% Monday drop is the biggest ever for a single Dancing night. So why is it far too early to write off this show? Because this show's been down this road before and recovered; the fall 2009 season was another stinker. Then the spring 2010 season premiered with a whooping 6.4 demo, the show's largest rating in over two years. NBC should have a more legitimate musical competition threat this midseason, though, so casting will be key. Grade: D.

Here's the now updated War of 18-49 post for Dancing with the Stars.

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