Friday, December 9, 2011

Spotted Ratings, Thursday 12/8/11


WHAT MATTERS:
  • I laid out all the reasons why Grimm could underperform on Thursday, then picked a high-ish number anyway. My 1.9 guess was pretty far off, as Grimm actually equaled the ratings of its last two Friday episodes. Tonight's Friday airing should give us some sense of how "true" this underperformance is. (That is, if it gets a 1.4 or lower tonight, it's probably more about the show itself actually declining across the hiatus.) That said, the show still at least did better than all episodes but the first of Prime Suspect in the hour.
  • It seems ABC's comedies weren't the only ones prone to big drops after a long break, as The Big Bang Theory and Rules of Engagement were both significantly weaker than in their last episodes three weeks ago. And the return of Big Bang crushed what little momentum Community gained from its last airing (when Bang was in repeats).
  • In the drama wars, CBS' pair was above average, with Person of Interest pulling ahead of big-declining Bones at 9/8c.

    FULL TABLE:

    Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
    Winter Wipeout special 6.65 1.9 5 37% n/a n/a n/a n/a 1/1 1.84
    America's Funniest Home Videos 6.50 1.9 5 37% +36% +0% +36% +22% 1/8 1.69
    The Great Big American Auction 4.77 1.4 4 38% n/a -26% n/a n/a n/a 1.23
    The Big Bang Theory 14.02 4.6 14 42% -13% n/a n/a -7% 8/11 5.16
    Rules of Engagement 9.95 3.0 8 39% -17% -35% -13% -15% 6/6 2.45
    Person of Interest 12.66 2.8 7 28% +8% -7% -17% +2% 2/9 2.47
    The Mentalist 13.04 2.7 7 27% +8% -4% +8% +3% 3/9 2.51
    Community 3.60 1.5 4 53% -12% n/a n/a -8% 7/10 1.44
    Parks and Recreation 3.64 1.8 5 63% +0% +20% -12% -9% 7/10 1.72
    The Office 5.79 2.9 8 64% +0% +61% +0% -9% 7/10 2.85
    Whitney 4.08 1.9 5 60% +0% -34% +0% -15% 8/10 1.48
    Grimm 4.09 1.6 4 50% +0% -16% +111% -10% 3/5 1.46
    The X Factor Thu 9.84 2.9 8 38% -6% n/a n/a -21% 9/10 2.97
    Bones 8.11 2.4 6 38% -14% -17% -6% -16% 5/5 2.05
    The Vampire Diaries (R) 1.19 0.4 1 43% +0% n/a n/a +14% 1/3 0.34
    The Secret Circle (R) 0.90 0.3 1 43% +0% -25% +0% -18% 2/4 0.25

    KEY (with much more detail at the New Daily Spotted Ratings page):

    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

    (R) - Repeat.

    More Spotted Ratings in the Index.

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