Tuesday, December 13, 2011

Spotted Ratings, Monday 12/12/11


WHAT MATTERS:
  • NBC brought back Fear Factor in extremely solid fashion. This was nearly double the demo of its last airing (a 1.8 on September 12, 2006) and more than double the timeslot average of The Sing-Off this fall. Among entertainment programming on NBC this season, only The Office premiere (3.9) and the Up All Night premiere (3.7) have done better than the 9:00 episode. This kind of reminds me of the big numbers NBC got out of the box from their American Gladiators revival (5.9 on 1/6/08); let's see if it can hold up better than that show did. But this big start provided no particularly meaningful boost to Rock Center.
  • The underwhelming results continue for Terra Nova, which tied a series low, although Fear Factor seems like a show that may have some crossover audience. The two-hour finale is next week.
  • In a special 8:00 airing, 2 Broke Girls did worse than almost all How I Met Your Mother airings in the timeslot this season (and worse than all its own airings), which would seem to line up with my sense that the show's a little Truly weaker than HIMYM, but these numbers are still quite good and very much anchor-worthy for CBS.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
I Want a Dog for Christmas, Charlie Brown 5.31 1.4 4 34% n/a n/a n/a n/a n/a 1.26
You Deserve It 3.38 0.9 2 34% -10% -36% -36% -34% 4/4 0.59
Castle (R) 4.14 0.9 2 28% -31% +0% -36% -31% 2/2 0.82
2 Broke Girls 12.50 4.2 11 43% -9% n/a n/a -12% 12/12 4.35
2 Broke Girls (R) 10.19 3.3 8 41% +0% -21% +40% +74% 1/4 3.15
Two and a Half Men 14.88 4.7 11 40% -8% +42% -28% -22% 11/12 3.79
Mike and Molly 12.77 4.0 9 40% -5% -15% -8% -4% 8/11 2.94
Hawaii Five-0 11.17 2.8 7 32% -7% -30% -5% -9% 10/12 2.40
Fear Factor 8.78 3.3 9 48% n/a n/a n/a n/a 1/1 3.39
Fear Factor 8.52 3.5 8 53% +6% +6% +0% +6% 1/2 2.65
Rock Center 4.00 1.1 3 35% +22% -69% +218% +10% 1/7 0.69
Terra Nova 6.88 2.1 6 39% -5% n/a n/a -19% 8/10 2.05
House (R) 4.23 1.3 3 39% n/a -38% n/a n/a 1/1 0.84
Hart of Dixie (R) 1.41 0.4 1 36% +0% n/a n/a +0% 1/2 0.34
Hart of Dixie (R) 1.31 0.5 1 49% +25% +25% +0% +25% 1/3 0.39

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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