Monday, December 19, 2011

War of 18-49 Update, America's Next Top Model (Fall 2011)

Let's take a look at the fall 2011 season (the seventeenth overall) of America's Next Top Model on the CW.

Name Lo Avg Hi y2y Results
America's Next Top Model Fall 0.7 0.85 1.1 -35% detail

Rating the Ratings: Last spring, America's Next Top Model was down 35% from the year-ago season, but I gave it a bit of a pass because the move of American Idol to 8:00 on Wednesday caused the show to face Idol more than usual. The situation this fall is pretty similar: 35% decline, but more competition than usual with the advent of The X Factor. But here's the thing: X Factor wasn't the Death Star II that many were predicting. If it had pulled the 7.0+ demos of Idol, I might be tempted to give this kind of drop a D or D- again. But it wasn't that huge of a deal. With two straight -35% cycles, I think it's time to finally admit this franchise is in a tailspin. The problem for its network? So is almost everything else. Grade: F.

Here's the now updated War of 18-49 post for America's Next Top Model.

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