Saturday, December 10, 2011

Spotted Ratings, Friday 12/9/11


WHAT MATTERS:
  • Grimm's return to Friday was somewhat encouraging, as it matched its last two Friday numbers along with the previous night's Thursday 1.6. I'd still expect this showing to finish Truly a little weaker than the pre-hiatus 1.6s because every single competing drama (Fringe, Supernatural, CSI: NY) was in repeats or off. NBC also got above-average outings from Chuck and Dateline.
  • On CBS, the holiday special upswing continues. Frosty the Snowman and Frosty Returns were both up from last year (when they aired on Saturday). EDIT: Last year they first aired on Saturday, but later aired on Friday to a 1.7 and 1.4 respectively. Interestingly, the 9:00 duo of Yes, Virginia and Elf on the Shelf actually both exceeded the demo ratings they got in their first runs (Virginia debuted with a 1.3 on 12/11/09 and Elf got a 1.1 two weeks ago).

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Extreme Makeover: Home Edition 4.55 1.0 3 28% -23% n/a n/a -30% 15/17 0.93
Extreme Makeover: Home Edition 5.24 1.4 4 34% +40% +40% +0% -0% 7/18 1.42
20/20 4.75 1.3 4 35% +0% -7% +8% -5% 6/16 1.47
Frosty the Snowman 7.34 1.9 7 33% n/a n/a n/a n/a n/a 2.11
Frosty Returns 6.41 1.6 5 32% n/a -16% n/a n/a n/a 1.56
Yes, Virginia 5.40 1.4 4 33% n/a -13% n/a n/a n/a 1.30
Elf on the Shelf 5.25 1.4 4 34% n/a +0% n/a n/a n/a 1.39
Blue Bloods (R) 6.95 1.1 3 20% +0% -21% +56% +0% 1/2 1.21
Chuck 3.69 1.0 3 35% +11% n/a n/a +8% 1/5 0.93
Grimm 5.43 1.6 5 38% +0% +60% -47% -8% 3/6 1.65
Dateline Fri 5.80 1.7 5 38% +70% +6% +220% +19% 2/11 1.96
Kitchen Nightmares (R) 2.71 1.0 3 47% n/a n/a n/a n/a 1/1 0.93
Fringe (R) 1.57 0.4 1 33% -20% -60% -29% -20% 2/2 0.28
Nikita (R) 1.32 0.3 1 29% n/a n/a n/a n/a 1/1 0.26
Supernatural (R) 1.00 0.4 1 51% n/a +33% n/a n/a 1/1 0.40

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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