Thursday, December 8, 2011

Spotted Ratings, Wednesday 12/7/11


WHAT MATTERS:
  • The last original Wednesday of the year for ABC's lineup didn't exactly thrill. The shows were all up around 10% from their last episodes, but they were also uniformly down from their last "normal" airings three weeks ago. Modern Family was at least a half point weaker than any previous "normal" result this season. Similarly, Up All Night rallied big from its last ep on Thanksgiving Eve but was still below average. Thankfully for that show, this was its last episode on Wednesday.
  • On Fox, week two of I Hate My Teenage Daughter predictably took a big dip against what was basically full-fledged competition (after facing very little on premiere night). I actually think it could've been even worse considering The X Factor was also down, but it's not like Teenage Daughter was on solid ground to begin with.
  • With its upward adjustment in finals, I feel I should mention what was a big spike to wrap up an otherwise dreadfully-rated season of America's Next Top Model. It was not just an outright season high but also the highest non-The Vampire Diaries number on the entirety of the network since the Ringer and The Secret Circle premieres nearly three months ago. And yet it was still down 27% year-to-year!

    FULL TABLE:

    Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
    The Middle 8.72 2.8 8 41% +12% n/a n/a -4% 7/10 2.95
    Suburgatory 8.02 2.8 8 45% +12% +0% +12% -9% 8/9 2.78
    Modern Family 12.20 5.1 13 54% +11% +82% +12% -10% 8/9 5.79
    Happy Endings 6.38 2.8 7 56% +8% -45% +11% -10% 7/9 1.98
    Revenge 7.35 2.4 6 42% +14% -14% +8% -10% 8/10 2.32
    Survivor 11.59 3.3 9 36% +6% n/a n/a +0% 4/12 3.51
    Criminal Minds 12.41 3.4 9 35% -8% +3% +0% -9% 8/9 3.31
    CSI 11.14 2.5 7 29% -4% -26% -8% -10% 8/9 2.31
    Up All Night 4.96 1.9 6 49% +27% n/a n/a -12% 7/11 1.89
    Up All Night (R) 3.76 1.4 4 48% +40% -26% +27% +39% 1/11 1.29
    Harry's Law 7.08 1.2 3 22% -8% -14% -26% -1% 4/10 1.13
    Law and Order: SVU 7.03 1.9 5 35% -14% +58% -8% -10% 8/10 1.98
    The X Factor Wed 10.70 3.4 9 41% -8% n/a n/a -13% 10/12 3.64
    I Hate My Teenage Daughter 5.38 2.1 5 50% -25% -38% -8% -25% 2/2 1.60
    America's Next Top Model (R) 1.22 0.5 1 52% +67% n/a n/a +36% 1/4 0.47
    America's Next Top Model 2.39 1.1 3 59% +38% +120% -44% +33% 1/12 1.16

    KEY (with much more detail at the New Daily Spotted Ratings page):

    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

    (R) - Repeat.

    More Spotted Ratings in the Index.

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