Thursday, December 29, 2011

Spotted Ratings, Saturday 12/24/11 (FINALS)


WHAT MATTERS:
  • Christmas Eve + Saturday may well = the lowest-viewed evening of the regular season. (I'm holding out till I see the New Year's Eve numbers before I make that proclamation.)  Still, NBC got a good showing from It's a Wonderful Life, up a tick from last year's Christmas Eve telecast and the biggest movie rating on any broadcast network to date this season.
  • Fox was well-above average by Terra Nova repeat standards thanks in large part to a national NFL lead-in. (As I just said on the True Top 25 post, since I don't have the NFL/The OT numbers, I can't account for that in TRUE. But a couple hypotheticals: if the lead-in were a very conservative 5.00, Terra Nova would've gotten a 1.51 TRUE. If it were a 8.00, that'd have pushed Terra Nova down to a 1.01.)

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Movie: The Sound of Music3.70.9331%n/an/an/an/an/a1.34
Blue Bloods (R)3.50.7326%-36%n/an/a-35%5/50.93
48 Hours Mystery (R)4.41.0329%+0%+43%+0%+3%1/41.42
Movie: It's a Wonderful Life4.81.5540%n/an/an/an/an/a2.15
Terra Nova (R)4.31.4642%+133%n/an/a+100%1/62.18
Terra Nova (R)3.01.0343%-29%-29%+0%+25%2/71.03

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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