Wednesday, December 14, 2011

Spotted Ratings, Saturday 12/10/11 (FINALS)


WHAT MATTERS:
  • It was a very special Saturday, with all of the three-hour networks devoting at least two hours to special programming. The demo champ was CBS thanks to this year's second helping of Rudolph (though it only got 40% of its demo from Tuesday 11/29/11). ABC rode the Republican Debate to the total viewer crown, while NBC completely bombed with the American Giving Awards, one of the lowest-rated programs in the history of broadcast TV.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Nightline: Bringing America Back 3.0 0.5 1 21% n/a n/a n/a n/a n/a 0.36
ABC Republican Debate 7.6 1.2 4 20% n/a +140% n/a n/a n/a 1.57
Rudolph the Red-Nosed Reindeer 5.1 1.6 5 40% n/a n/a n/a n/a n/a 1.63
The Flight Before Christmas 4.5 1.2 4 34% n/a -25% n/a n/a n/a 1.28
48 Hours Mystery 5.5 1.3 4 30% n/a +8% n/a n/a n/a 1.72
American Giving Awards 1.5 0.3 1 26% n/a n/a n/a n/a n/a 0.28
Law and Order: SVU (R) 3.1 0.7 2 29% -36% +133% -50% -28% 7/7 0.98
Cops 3.8 1.2 4 40% -8% n/a n/a -6% 6/11 1.35
Cops (R) 4.0 1.3 4 42% -19% +8% -8% +8% 2/5 1.19
Terra Nova (R) 2.3 0.6 2 33% +0% -54% -19% -17% 2/5 0.48

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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