Tuesday, December 20, 2011

War of 18-49 Update, The Biggest Loser (Fall 2011)

Let's take a look at the fall 2011 season (the twelfth overall) of The Biggest Loser on NBC.

Name Lo Avg Hi y2y Results
The Biggest Loser Fall1.92.212.7-19%detail

Rating the Ratings: One of the upfront surprises, at least to some people, was NBC's decision to keep their Biggest Loser/Parenthood Tuesday lineup intact, specifically because that meant leaving Loser at two hours for the whole fall. Relative to the rest of the network, The Biggest Loser is sadly still a pretty solid player. In the greater scheme, not so much. After dropping a whooping 27% last fall, this fall's edition lost another 19%. That one-two punch has turned a 3.74 show just two years ago into a 2.21 show. This season's declines were at their largest toward the end of the season, but that's mostly because last season built huge at the end. This one simply stayed pretty mediocre throughout. Grade: C-.

Here's the now updated War of 18-49 post for The Biggest Loser.

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