Tuesday, December 20, 2011

Spotted Ratings, Monday 12/19/11 (FINALS)


WHAT MATTERS:
  • NBC's proven once again that the post-Who Wants to Be a Millionaire? brand of game show is still pretty much dormant, as Who's Still Standing? kicked off a weeklong strip with just a 1.5 demo. That's weaker than last year's holiday strip debut (Fox's Million Dollar Money Drop, which got a 1.9 and 2.0 on premiere night) and certainly miles away from the early ratings of previous examples like Deal or No Deal.
  • Lead-out Fear Factor certainly came down to earth, dropping by 29% from last week's airing in the same timeslot. I don't think it's Truly that bad, since Fox (with Terra Nova) and especially ESPN's Monday Night Football (6.4) were much stronger than last week, but it certainly doesn't look like such a big game-changer now. (MNF sidenote: it was the first time this season that MNF has outrated NBC's Sunday game on the previous evening.)
  • As for Terra Nova, it didn't teach us anything new, gaining just a tenth on finale night and signing off with its fifth straight episode in the low 2s.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Kung Fu Panda Holiday Special4.541.3437%n/an/an/an/an/a0.95
A Chipmunk Christmas4.531.3437%n/a+0%n/an/an/a1.24
You Deserve It3.520.9233%+0%-31%-7%-28%4/50.75
Castle (R)4.061.0332%+11%+11%+0%-9%2/31.10
How I Met Your Mother (R)6.152.1644%+62%n/an/a+80%2/71.76
2 Broke Girls (R)7.202.6646%-21%+24%-50%+16%3/52.56
Two and a Half Men (R)7.952.3637%-26%-12%-21%+41%2/42.06
Mike and Molly (R)7.772.2536%-15%-4%-26%+40%2/41.92
Hawaii Five-0 (R)7.031.8533%-10%-18%-15%+29%2/31.89
Who's Still Standing?5.571.5434%n/an/an/an/a1/11.24
Fear Factor6.372.5650%-29%+67%-55%-26%3/32.42
Rock Center4.261.2336%+9%-52%-29%+18%1/81.10
Terra Nova7.242.2639%+5%n/an/a-14%7/111.95
Hart of Dixie (R)1.340.4138%-20%n/an/a-8%2/40.30
Hart of Dixie (R)1.040.3137%-25%-25%+0%-29%5/50.26

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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