SpotVault - The Biggest Loser (NBC) - Fall 2010

The Biggest Loser

Tuesdays, 8/7c, NBC

Fall 2010 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	TRUE	Sitch
1	Tu	9/21/2010	8:00	2:00	7.23	2.9	8	36.8	15.1	n/a	2.88	+1%
2	Tu	9/28/2010	8:00	2:00	7.19	2.7	8	35.4	15.2	n/a	2.88	-6%
3	Tu	10/5/2010	8:00	2:00	6.84	2.5	7	35.5	13.3	n/a	2.48	+1%
4	Tu	10/12/2010	8:00	2:00	7.04	2.6	7	37.0	13.3	n/a	2.38	+9%
5	Tu	10/19/2010	8:00	2:00	7.08	2.6	7	37.1	12.0	n/a	2.25	+15%
6	Tu	10/26/2010	8:00	2:00	6.70	2.4	6	38.6	12.8	n/a	1.97	+22%
7	Tu	11/2/2010	8:00	1:00	6.64	2.4	7	36.0	10.8	n/a	2.30	+4%
8	Tu	11/9/2010	8:00	2:00	6.75	2.4	7	36.2	12.9	n/a	2.44	-2%
9	Tu	11/16/2010	8:00	2:00	6.91	2.5	7	35.6	13.0	n/a	2.65	-6%
10	Tu	11/23/2010	8:00	2:00	6.77	2.3	7	35.6	12.8	n/a	2.40	-4%
11	Tu	11/30/2010	9:00	2:00	8.31	2.9	8	37.3	9.2	1.9	2.58	+12%
12	Tu	12/7/2010	9:00	2:00	8.23	3.1	9	36.0	7.9	1.9	2.80	+11%
13	Tu	12/14/2010	9:00	2:00	11.05	4.0	11	36.5	9.0	2.3	3.69	+9%

KEY (more on these numbers here)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
TRUE - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. 
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

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