Monday, September 8, 2014

Spotted Ratings, Sunday 9/7/14


WHAT MATTERS:
  • The first new series result of the fall is in the books, and Fox's big unscripted investment Utopia (1.9) had a rather sluggish start following an NFL game (albeit a lopsided one). The final breakdowns for its NFL overrun lead-in will be interesting to see, but the impact was clear in Utopia's major drop after the first half-hour. Final breakdowns were 2.6 -> 1.9 -> 1.7 -> 1.6. The show did have to face Big Brother (2.4), whose audience would probably overlap as much as anything, but this doesn't inspire much optimism.
  • NBC had a blowout (that got close again late) for its first Sunday Night Football (8.0), which is about a point down from last year's prelim. And while CBS' Reckless (0.7) gave back some of its oddly massive spike from last week, its last Sunday episode stayed ahead of all the results prior to last week. Lead-in Unforgettable (1.1) was also on the high end.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The ABC's of Schoolhouse Rock 0.6 33% n/a -8% -33% 0.8
Wipeout 0.9 42% +50%+0.3+0.0 7/12 -18% +89% -14% 1.3
Shark Tank (R) 1.1 42% +450% +100% 1.6
ABC:+94%-1%
60 Minutes (R) 1.1 17% +57% -29% 1.5
Big Brother Sun 2.4 43% +20%+0.4+0.4 2/11 +4% +23% +37% 3.2
Unforgettable 1.1 20% +10%+0.1+0.4 1/11 +10% +5% -52% 1.6
Reckless 0.7 19% -22%-0.2+0.1 2/11 n/a -22% -26% 1.0
CBS:+15%-19%
Football Night in America p2 2.5 45% n/an/an/a 1/1 +92% +400% +92% 3.4
Football Night in America p3 4.7 43% n/an/an/a 1/1 n/a +683% -13% 5.5
Sunday Night Football 9.0 48% -12%-1.2+0.8 2/2 -11% +1631% -10% 11.1
NBC:+1320%-8%
NFL Overrun 10.3 47% +415%+8.3n/a 1/2 -3% +3333% -11% 12.5
The OT 4.9 50% n/an/an/a 1/1 n/a +1125% -54% 4.3
Utopia Tue 2.0 55% n/an/an/a 1/1 n/a +158% -1% 2.1
Fox:+511%-23%
Big4:+395%-14%
Boardwalk Empire 0.88 47% n/an/a
1/1 -3%


The Strain 0.86 59% +0%+0.00
8/9 n/a


The Leftovers 0.73 61% -22%-0.21
7/10 n/a


Ray Donovan 0.56 44% +2%+0.01
1/9 +24%


Witches of East End 0.45 53% -2%-0.01
7/8 -22%


Masters of Sex 0.24 40% +41%+0.07
6/9 -41%


The Lottery 0.22 43% +22%+0.04
3/7 n/a


Manhattan 0.04 12% -43%-0.03
7/7 n/a



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

13 comments:

Spot said...

Surprisingly we liked it a lot. Let's hope for the best! Not a bad start at all. :)
http://www.utopiamadness.com

Spot said...

Lopsided though it was, it was also a pretty late finish, so there wasn't much of The OT. Even so, 2.6 -> 1.8 is genuine rejection.

The half-hourly path for SNF would be interesting. I was surprised to see that last year's Sunday opener was that much bigger - until I saw it was Giants-Cowboys. That said, last year's Broncos-Colts game got the same number as that one in finals - although the Manning-Luck angle was obviously stronger the first time. No Peyton game went below a 9.8 last season though - and that 9.8 was for a game that went to OT and thus into the midnight hour.

Spot said...

Woohoo! Spotted Ratings posts during the prelims! The fall season must be back

Spot said...

Honestly, holding that 1.6 on Tuesday for Utopia would be a big win...
It's a pretty sub par start for Utopia, but everything drops big at the half hour with an NFL lead in

Spot said...

CBS will continue to toy with FOX though since it's airing Big Brother again on Tuesday. I don't think it's intentional, since they had to move it due to Thursday Night Football but it's still funny, almost like they are mocking FOX

Spot said...

They are doing a Friday airing of Big Brother. Something they haven't dome since 2003 I believe. So I think they are trying to prevent it from taking off

Spot said...

Maybe then. I don't think it's a very "CBSy" thing to do though, to program based on competition.

I think it's more because they lost three nights of schedule so they needed to make up for them.

Usually we would have Big Brother on the following nights:
- Wednesday 10/09: it will still happen
- Thursday 11/09: won't happen. There is Tuesday 09/09 instead
- Sunday 14/09: will happen
- Wednesday 17/09: it will still happen
- Thursday 18/09: won't happen. There is Tuesday 16/09 instead
- Sunday 21/09: won't happen due to the Madam Secretary double premiere (plus the good wife). Instead, we get friday 19/09 (aka two days before)
- Wednesday finale: it will still happen

So to me it seems more like the effect of their own schedule needs than doing it to destroy Utopia. The fact that they are attacking it so much with what is probably its most compatible show on broadcast other than Survivor is just an added bonus I would say.

Spot said...

Before I forget, I have a headline for you Spot! Andrew Lincoln is the star of The Walking Dead and Andrew Luck is the Quarterback for the Colts. I'm the sure the Colts and TWD will both be on Sundays at sometime. Lincoln vs. Luck!

Spot said...

From what I have heard, Gotham is going to be heavily serialized. Which is a blessing and a curse. As serial programs, especially heavily hyped ones, tend to tail off big from initial numbers. Of course there is a bunch of M18-34 who would never dare watch a procedural.

Spot said...

November 16 is Pats @ Colts on SNF (unless they flex out of it), so...

Spot said...

Finals are out. Utopia 2.0. Leading out of 4.9 The OT, that's a flop. This 2.0 wouldn't be good for premiere even with usual lousy lead-in at Tue 8 PM. That's surely bellow Fox expectations. And that's bellow my mildly optimistic expectations, too. Let's first see what it does in regular timeslot, then declare it another Fox recent failure. And another fail of my predictions, too.

Spot said...

CBS has been doing very un "CBSy" things lately. The Big Bang Theory having two planned time slots seems very unlike CBS. And blowing up the 60 year tradition of comedy to air Scorpion at 9 on Mondays.
.
But of course they still did a lot of VERY "CBSy" things. Like always airing all of 60 Minutes and having CBS owned properties take priority. The Millers keeping its cushy timeslot. The Good Wife staying at 9.

Spot said...

I really like the trailer for Jane the Virgin, and am intrigued by the critics' hype, but...the premise sounds horrible such that I don't know what kind of audience it can get. Well at least it won't have time to go downhill a la Ugly Betty if it flops quickly. And telenovelas are often meant to be limited anyway.


Sleepy Hollow, hmm. I think it'll go above 2, but I kinda want it not to just...because. Partially so when people complain about Idol's continuing existence, I can be like "Well, ain't like Fox got other shows to pull a 2, so hush."

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