Friday, September 19, 2014

SpotVault - Utopia (Fox) - 2014-15 Ratings





Utopia
Tuesdays and Fridays on Fox







2014-15 Tuesday Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd 3rd 4th True Sitch
1Su9/7/20148:002:004.632.064.9 2.6 1.9 1.7 1.61.69 +19%
2Tu9/9/20148:001:002.480.93n/a 1.0 0.9 1.03 -12%
3Tu9/16/20148:001:002.421.03n/a 1.0 1.0 1.11 -10%
4Tu9/23/20148:001:001.910.83n/a 0.9 0.8 1.05 -24%
5Tu9/30/20148:001:001.990.82n/a 0.8 0.8 0.99 -19%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
3.01 1.25 53% 1.26 -1%
A18-49+
64

2014-15 Friday Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Fr9/12/20148:001:001.990.73n/a 0.8 0.71.04 -32%
2Fr9/19/20149:001:001.520.520.6 0.5 0.41.00 -50%
3Fr9/26/20148:001:001.870.73n/a 0.7 0.71.02 -31%
4Fr10/3/20148:001:001.770.63n/a 0.7 0.60.96 -38%
5Fr10/10/20148:001:001.860.73n/a 0.7 0.61.00 -30%
6Fr10/17/20148:001:001.770.73n/a 0.7 0.60.98 -29%
7Fr10/31/20148:001:001.540.52n/a 0.6 0.51.04 -52%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
1.76 0.63 45% 1.00 -37%
A18-49+
33

Tuesday Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 9/7/2014 2.0 1.61 +0.39 +24% 33.0 11.7 -4.2 7.5 -0.15 4.9 4.9 +0.40 0.920 +0.14
2 9/9/2014 0.9 1.02 -0.12 -12% 27.9 4.3 3.4 7.8 -0.18 0.0 0.0 +0.00 0.949 +0.06
3 9/16/2014 1.0 1.11 -0.11 -10% 28.7 5.9 2.0 7.9 -0.19 0.0 0.0 +0.00 0.939 +0.07
4 9/23/2014 0.8 1.05 -0.25 -24% 28.3 8.3 0.8 9.2 -0.32 0.0 0.0 +0.00 0.937 +0.07
5 9/30/2014 0.8 1.01 -0.21 -21% 28.9 7.9 0.8 8.7 -0.27 0.0 0.0 +0.00 0.946 +0.06

AVERAGES: 1.25 1.24 +0.01 +1%
STDDEV: 0.51 0.25
STDDEV%: 41% 21%

Friday Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 9/12/2014 0.7 1.03 -0.33 -32% 23.2 2.4 7.4 9.8 -0.38 0.0 0.0 +0.00 0.952 +0.05
2 9/19/2014 0.5 1.00 -0.50 -50% 24.3 3.2 6.4 9.6 -0.36 0.6 0.6 -0.18 0.960 +0.04
3 9/26/2014 0.7 1.01 -0.31 -31% 24.4 3.7 5.9 9.6 -0.36 0.0 0.0 +0.00 0.951 +0.05
4 10/3/2014 0.6 0.96 -0.36 -37% 23.8 3.5 6.5 9.9 -0.39 0.0 0.0 +0.00 0.962 +0.04
5 10/10/2014 0.7 0.99 -0.29 -30% 24.5 3.2 6.1 9.4 -0.34 0.0 0.0 +0.00 0.956 +0.05
6 10/17/2014 0.7 0.97 -0.27 -28% 24.8 3.3 5.9 9.2 -0.32 0.0 0.0 +0.00 0.955 +0.05
7 10/31/2014 0.5 1.04 -0.54 -52% 21.2 3.6 8.1 11.7 -0.57 0.0 0.0 +0.00 0.974 +0.03

AVERAGES: 0.63 1.00 -0.37 -37%
STDDEV: 0.10 0.03
STDDEV%: 15% 3%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.


More on these numbers here.

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