Monday, September 29, 2014

SpotVault - How To Get Away With Murder (ABC) - 2014-15 Ratings





How To Get Away With Murder
Thursdays, 10/9c, ABC







2014-15 Original Ratings

Info Ratings Breakdowns
Ty2y
# Day Date Time Length
Viewers
A18-49
Shr
Lead
1st
2nd
3rd
4th
1 Th 9/25/2014 10:00 1:00 14.12 3.8 11
3.8
4.0 3.7
+9%
2 Th 10/2/2014 10:00 1:00 11.94 3.2 10
3.4
3.4 3.2
-11%
3 Th 10/9/2014 10:00 1:00 10.81 3.1 10
3.1
3.2 3.0
+0%
4 Th 10/16/2014 10:00 1:00 9.79 2.8 9
2.9
2.9 2.7
-16%
5 Th 10/23/2014 10:00 1:00 9.97 3.0 9
3.1
3.1 2.9
+2%
6 Th 10/30/2014 10:00 1:00 8.68 2.7 8
3.0
2.8 2.6
-7%
7 Th 11/6/2014 10:00 1:00 9.18 2.8 8
3.0
2.9 2.7
+2%
8 Th 11/13/2014 10:00 1:00 9.25 2.9 9
3.1
3.0 2.8
+2%
9 Th 11/20/2014 10:00 1:00 9.82 3.1 10
3.2
3.1 3.1
+9%
10 Th 1/29/2015 10:00 1:00 9.18 3.1 10
3.7
3.3 2.9
+210%
11 Th 2/5/2015 10:00 1:00 8.34 2.7 9
3.2
2.8 2.6
+184%
12 Th 2/12/2015 10:00 1:00 8.44 2.7 9
3.2
2.8 2.6
+286%
13 Th 2/19/2015 10:00 1:00 8.86 2.9 9
3.3
3.0 2.7
+346%
14 Th 2/26/2015 9:00 2:00 8.99 2.8 9
2.3
2.7 2.7 2.9 3.0
-13%
AVERAGES TO DATE:Viewers A18-49 Lead
Brkdwn
Ty2y
9.762.96 3.2 -6% +18%

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 9/25/2014 3.8 3.53 +0.27 +8% 29.9 8.4 -1.7 6.8 -0.15 3.8 3.6 +0.32 0.973 +0.10
2 10/2/2014 3.2 3.03 +0.17 +6% 29.7 7.8 -0.9 7.0 -0.15 3.4 3.2 +0.25 0.975 +0.08
3 10/9/2014 3.1 2.95 +0.15 +5% 28.9 7.4 -0.1 7.3 -0.20 3.1 3.3 +0.26 0.974 +0.08
4 10/16/2014 2.8 2.65 +0.15 +6% 29.0 7.6 -0.2 7.4 -0.20 2.9 3.4 +0.28 0.976 +0.07
5 10/23/2014 3.0 2.78 +0.22 +8% 29.9 8.6 -1.4 7.3 -0.19 3.1 3.7 +0.34 0.975 +0.07
6 10/30/2014 2.7 2.52 +0.18 +7% 28.7 6.1 1.0 7.1 -0.15 3.0 3.3 +0.26 0.976 +0.06
7 11/6/2014 2.8 2.66 +0.14 +5% 28.1 6.5 1.0 7.5 -0.21 3.0 3.5 +0.29 0.979 +0.06
8 11/13/2014 2.9 2.62 +0.28 +11% 29.3 6.2 0.4 6.6 -0.09 3.1 3.6 +0.32 0.980 +0.05
9 11/20/2014 3.1 2.76 +0.34 +12% 30.0 6.5 -0.2 6.3 -0.04 3.2 3.7 +0.33 0.982 +0.05
10 1/29/2015 3.1 2.77 +0.33 +12% 28.7 5.7 0.9 6.7 -0.10 3.7 4.3 +0.44 1.002 -0.01
11 2/5/2015 2.7 2.56 +0.14 +5% 27.5 5.1 2.2 7.3 -0.18 3.2 3.7 +0.33 1.004 -0.01
12 2/12/2015 2.7 2.57 +0.13 +5% 27.2 4.7 2.6 7.3 -0.18 3.2 3.6 +0.32 1.006 -0.02
13 2/19/2015 2.9 2.69 +0.21 +8% 28.3 5.0 1.7 6.7 -0.10 3.3 3.7 +0.33 1.009 -0.02
14 2/26/2015 2.8 2.73 +0.07 +3% 29.7 5.0 1.1 6.0 -0.01 2.3 2.5 +0.10 1.010 -0.03

AVERAGES: 2.96 2.77 +0.19 +7%
STDDEV: 0.29 0.26
STDDEV%: 10% 9%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Th11/27/20149:001:002.390.520.6 0.5 0.61.09 -54%
2Th11/27/201410:001:002.370.620.6 0.6 0.61.20 -50%
3Th12/4/201410:001:002.850.720.9 0.6 0.71.08 -35%
4Th12/11/201410:001:002.380.520.9 0.6 0.50.88 -43%
5Th12/18/201410:001:002.520.620.8 1.1 -47%
6Th1/1/201510:001:002.070.410.7 0.4 0.40.72 -44%
7Th1/8/201510:001:002.540.620.9 0.7 0.60.88 -32%
8Th1/15/201510:001:002.620.720.9 0.7 0.70.94 -26%
9Th1/22/201510:001:002.230.510.8 0.5 0.40.97 -48%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.


More on these numbers here.

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