Friday, September 12, 2014

Spotted Ratings, Thursday 9/11/14


WHAT MATTERS:
  • CBS' first Thursday Night Football (5.5) may have been a blowout, but it likely got a boost from the Ray Rice story that has dominated sports media over the last week. Most of the overnight HH comparisons seem to suggest this will adjust to somewhere in the 6's in the demo, which is probably better than can be expected on a weekly basis. (Though I'm not 100% sure we will see CBS-only numbers, since ads are being sold for the full simulcast rating with NFL Network.)
    • UPDATE: As hinted in the preliminary update, the broadcast final number (7.5) is a sum of the CBS and NFLN numbers. You can figure out the CBS only portion by subtracting the NFLN-only rating (1.6), which will be available in cable finals. So it was about a 5.9 this time. I'm putting the 7.5 in my spreadsheet for viewing/competition purposes, but I will work on a way to use the CBS-only numbers when doing overall broadcast/network ratings.
  • NBC began its fall entertainment roll-out with a former pro athlete-themed season of The Biggest Loser (1.6). That's a very respectable rating by NBC's recent Thursday standards, but it was 30% behind the 2.3 that kicked off last fall in October. (That season aired on Tuesday and likely benefited a bit from The Voice pre-tune.)

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Quest 0.5 32% +0%+0.0n/a 3/7 n/a +0% -46% 0.7
Shark Tank (R) 0.7 32% -7% -33% 1.1
ABC:-3%-41%
Thursday Night Football Kickoff 3.4 41% n/an/an/a 1/1 n/a +89% +70% 4.4
Thursday Night Football 7.5 46% n/an/an/a 1/1 n/a +407% +393% 9.7
CBS:+345%+326%
The Biggest Loser 1.6 38% n/an/an/a 1/1 n/a -80% +56% 2.1
The Secret Lives of Pets 1.0 30% n/a -90% +5% 1.4
NBC:-84%+40%
Hell's Kitchen (R) 0.9 44% +80% -56% 1.2
Bones (R) 0.6 31% +9% -74% 1.0
Fox:+43%-66%
The Vampire Diaries (R) 0.2 37% +0% +0% 0.3
The Originals (R) 0.2 45% +0% +100% 0.3
CW:+0%+33%
Big5:-19%+65%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

8 comments:

Spot said...

The three last Biggest Loser Premieres have gone 3.0, 2.3, 1.6. That's not a good trend at all.

Spot said...

Biggest Loser is only an improvement because you can't go worse than scorched earth.

Spot said...

How many years does it have left? In my opinio, three at best, likely two if they don't place it on summer (even so, AGT and Ninja Warrior are better options)

Spot said...

How much damage did the ending to last season do? I can't see it not being none - it provided a striking visual image that made the show's very premise look questionable.

Spot said...

I don't want to rain on your parade, but I don't think it made a huge deal. The NFL Results show that controversy really don't do a lot of damage. I think that its audience is rather casual and that Football killed the casual tune in

Spot said...

Oh, I can well believe that! It might even be that it served to accelerate an already locked-in decline, and football probably did more for it (especially as it killed this season's hook, ratings-wise).

Spot said...

Off topic. Today TNT renewed Murder in the First after 10 episodes averaged mere 0.45 in A18-49.
Might be coincidence, but at Wednesday Legends hit series-low 0.29. And Franklin & Bash scored 0.32, which is for this season is, sadly, its usual number.

Spot said...

I think the NFL is spreading itself thin with a primetime game 3 nights every week and the big regional late game. There's maybe 2 good match ups this week and next.

I, for one, won't tune in week after week for bad games with bad color commentators.

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