Thursday, September 5, 2013

Spotted Ratings, Wednesday 9/4/13


WHAT MATTERS:
  • The big launches of comedies It's Always Sunny in Philadelphia (0.51) and The League (0.54) went very well on newly rebranded network FXX, as they combined to drop less than a tenth from last year's premieres on much higher coverage FX (0.64/0.58 respectively). And they held up even better in the target men 18-34 demo. They almost tied their FX competition The Bridge (0.54) in 18-49.
FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (SR) 3.96 0.9 +13% -5% 1.11
Modern Family (SR) 3.93 1.1 +10% -15% 1.40
Modern Family (SR) 3.53 1.1 +57% +10% 1.43
The Lookout 3.86 1.0 +43%+57% 5/15 n/a +33% +5% 1.24
Big Brother Wed 6.75 2.3 +10%n/a 1/10 +10% +12% +10% 2.76
Criminal Minds (SR) 4.95 1.0 +18% -17% 1.04
CSI (SR) 5.57 1.1 +5% +29% 1.37
America's Got Talent (R) 6.16 1.4 +8% -78% 1.71
America's Got Talent Wed 10.03 2.3 +5%+8% 6/9 +21% +7% -77% 2.61
Camp 3.21 0.9 +0%+5% 6/9 n/a +0% -90% 0.92
MasterChef 5.02 2.0 -17%n/a 22/23 -26% -5% +38% 2.41
MasterChef 5.59 2.2 +10%n/a 13/24 -19% -10% +47% 2.40
Arrow (SR) 1.15 0.3 +0% -25% 0.38
Supernatural (SR) 0.88 0.3 +20% +0% 0.38

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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