Wednesday, January 8, 2014

Spotted Ratings, Tuesday 1/7/14

  • It ain't easy to skew older than an NCIS, but CBS' premiere of Intelligence (2.4) pulled it off, hanging a typical NCIS: Los Angeles demo rating but with a million or two more total viewers (16.59m). Not great, not horrible, and not really telling either way about the show's prospects on Monday.
  • As for the night's other series premiere, ABC's Killer Women (0.9) was predictably killed by the wretched timeslot situation. I thought it might be a little less disastrous because it seemed like something that could tap into the Dancing with the Stars/Castle crowd, and the skew somewhat suggests that (it grew slightly from Trophy Wife in total viewers), but unfortunately a lot of those people probably had no idea this show existed.
  • The big four were all original all the time, and here are a few other quick notes:
    • ABC's Agents of SHIELD adjusted up to a tick above the very mediocre number it took into hiatus.
    • Fox hit a new low with increasingly troubling New Girl, which lost head-to-head to The Goldbergs for the first time since October 1 and didn't really even look all that different from the other Fox comedies. It'll be a more favorable story for New Girl in 18-34 numbers, as always, but this isn't a good result... especially since The Voice isn't even around as competition anymore.
    • NBC's The Biggest Loser and Chicago Fire were both a bit lower than when they aired alongside The Voice in the fall, but not disappointingly so.
  • Cable had a big night with the returns of ABC's Pretty Little Liars (1.2), FX's Justified (1.1) and TBS' Cougar Town (0.9), all three down by two tenths from their premieres a year ago. Leading the way among cable originals was BET's premiere of Being Mary Jane (1.5), which impressed despite dropping 25% from its pilot preview in July.

A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agents of SHIELD 2.2 42% +5%+0.1n/a 9/11 n/a +33% +38% 2.0
The Goldbergs 1.7 41% +6%+0.1+0.1 4/12 n/a -26% +21% 1.5
Trophy Wife 1.1 36% -8%-0.1+0.1 9/11 n/a -58% +0% 1.1
Killer Women 0.9 29% n/an/an/a 1/1 n/a -76% -22% 1.1
NCIS 3.0 18% +3%+0.1n/a 4/12 -14% +233% -15% 2.6
Intelligence 2.4 18% n/an/an/a 1/1 n/a +243% -21% 1.9
Person of Interest 2.0 21% +0%+0.0+0.0 6/12 -39% +300% +25% 1.9
The Biggest Loser 1.7 40% -15%-0.3n/a 11/11 -29% +5% +10% 1.6
Chicago Fire 2.0 37% -9%-0.2-1.4 10/11 -9% +14% +3% 2.1
Dads 1.5 52% +7%+0.1n/a 2/12 n/a +114% -12% 1.3
Brooklyn Nine-Nine 1.5 55% -6%-0.1+0.1 6/12 n/a +200% +25% 1.5
New Girl 1.6 63% -16%-0.3+0.0 11/11 -24% +300% -20% 1.6
The Mindy Project 1.3 63% +8%+0.1+0.7 9/12 -13% +333% -13% 1.2
The Originals (R) 0.3 42% -50% +20% 0.3
Supernatural (R) 0.4 57% -33% +33% 0.4

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

2.4. lol Adjust up, plz!

Spot said...

Intelligence half-hours (preliminary) were encouraging 2.5 and 2.3. I mean, usually we see something like 2.7 and 2.1 in this situation, and I expected something like 2.5 an 1.9.

Spot said...

Fuuuuuun. This is the part where we say, "Great line, Spot. Guess we'll have to wait until finals to see how The Question shakes out."

Spot said...

My instinct was that it was a bit high, but that there'd be enough of a PUT boost from the polar vortex (nobody going out) to drag it over anyway. Was PUT higher than usual in the end?

Spot said...

Chicago Fire's best True ratings this season, despite only 10/11 in A18-49, isn't it? I'd call it surprisingly well.
Next we'll s see if The Blacklist is equally resilient to Voicelessness.

*Voicelessness = period between 2 cycles of The Voice when NBC used to be beaten by Univision on a regular basis and in constant fear of The CW doing them the same.

Spot said...

After the finals/cable: These numbers are pretty low for a day when it was -12 degrees during primetime where I live. What the hell else was there to do?

Spot said...

What happened with the True numbers? Excluding the 10pm shows, they seem pretty harsh on everyone, particularly Shield, NCIS, Intelligence and even The Biggest Looser.

On another note, it's good to see the broadcasters on a healthy night year to year. ABC is particularly shocking but it just shows how well Shield and The Goldbergs are doing despite all the hate Shield has been getting. Yes, we all thought it would be higher, but once we get past expectations, the truth is that a newbie show doing a 2.2 nowadays on any network is a success, particularly considering this one is not propped up by a big lead-in and that it goes up against the biggest freaking drama on TV. It baffles me how so little people recognize that.

Spot said...

I like the term.

Spot said...

I know I definitely expected a big PUT boost. Burned me on the Question.

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