Thursday, January 9, 2014

Spotted Ratings, Wednesday 1/8/14

  • NBC's Chicago PD (2.0) got off to a nice start, almost fully retaining the demo from a surging Law and Order: SVU (2.1) and narrowly outrating its sister series' pilot from 15 months ago. It really needed to premiere at this level or very close to it just to have much of a shot at success, as the deck was heavily stacked in its favor with both competing broadcast dramas sitting out (most importantly CBS' crime dramas). If it had started in the 1.6-1.7 range in this spot, it would've been a longshot even though the raw number would've seemed OK on the surface. Now, it's given itself a chance to settle somewhere acceptable, and we'll see how big the scheduling was when CSI returns next week.
  • At 8/7c, Revolution adjusted down to a still-OK 1.5, up a tick from its most frequent fall number.
  • As for CBS, it had repeats leading into The People's Choice Awards (2.4), down 11% in the demo year-to-year (but up in total viewers).
  • The week before the clash with American Idol begins anew, The Middle (2.2) and Modern Family (3.5) were even to up a bit, while ABC unloaded a couple episodes of Super Fun Night (1.5/1.7) at the bottom of the hours. (Wouldn't premiering Suburgatory on this night have been better?)


A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle 2.2 32% +10%+0.2n/a 5/10 -8% +83% -8% 2.2
Super Fun Night 1.5 39% -17%-0.3-1.3 10/10 n/a +25% -29% 1.4
Modern Family 3.5 47% +0%+0.0+0.0 7/10 -26% +133% -26% 3.8
Super Fun Night 1.7 46% +13%+0.2+1.3 8/11 n/a +70% -35% 1.4
David Blaine: Real or Magic (R) 1.4 46% +180% -33% 1.5
2 Broke Girls (R) 1.5 32% +67% -17% 1.5
2 Broke Girls (R) 1.5 30% +67% -25% 1.5
People's Choice Awards 2.4 29% -11% +109% -10% 2.6
Revolution 1.5 32% +7%+0.1n/a 3/10 n/a +233% +11% 1.5
Law and Order: SVU 2.1 30% +31%+0.5+0.1 2/9 +0% +223% +2% 2.3
Chicago PD 2.0 30% n/an/an/a 1/1 n/a +100% -9% 2.1
Movie: Stepbrothers 1.2 52% n/a +85% -9% 1.3
Arrow (R) 0.3 33% +0% -33% 0.3
The Tomorrow People (R) 0.2 34% -33% -43% 0.2

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

Great for Chicago PD! As I said yesterday, I'm happy to be wrong in this case!

Hopefully it will stay around this level and come back next Fall. It was a lot grittier and edgier than I would have thougth and a pretty good pilot overall. :)

Spot said...

CBS testing comedies at Wednesday 8 PM this and next two weeks. Interesting.
I don't believe this season Idol would again decline as much as it did last season. But if it happens, then for the most of the season (after auditions and whatever) it's a low to mid 2s show. Certainly not prohibiting CBS from moving comedy block to Wed 8 PM in Fall 2014 schedule. Especially as this new Thursday 9M comedy block, eh ... not exactly a fiasco, but definitively a failure: according to Spot's data, not only doing worse than Person of Interest did, but weaker than anything CBS had in that timeslot in last decade.

Spot said...

I think you are reading WAY too much into that. They just have to air something in there while Survivor is on hiatus and the comedies are probably their best repeaters. They aired H50 there last week, it doesn't mean they want it there. Besides, last night it was clear why 2BG was airing there as the broke girls were the presenters of the People's Choice Awards so it was the obvious choice. I thought CBS could have considered comedy here this past season but now it would be very dumb IMO. There is comedy competition and they have no presence here at all. They barely have enough shows to anchor Monday and Thursday so to spread the wealth would be a bad move. TBBT doesn't help solely its lead-out, it helps the other comedies on the night (though to a smaller degree). To loose that effect just because they feel like trying another slot is a bad idea IMO This spot is perfect for a drama launch. I still think they should have either put a new drama here or moved POI here but well.

Spot said...

That makes me very likely 0-for-2 in Questions to start the new year. What caused the boost in SVU?

Spot said...

I don't watch but apparently they had the same storyline that they had for the premiere in September which caused the 2.8 spike against full competition. I wonder why NBC didn't premiere PD back then?

Spot said...

TRUE is spot on having both SFN episodes as equal. It's kind of weird that NBC is not up more year to year considering how good we felt about the entire night for them, but I guess that Chicago Fire really was strong here a year ago. Interesting to note that if PD manages to not fall much from Fire's Wednesday average, NBC will increase the year up to even in all the Monday-Thursday timeslots (The Blacklist vs. Revolution, Chicago Fire vs. Parenthood, Chicago PD vs. Chicago Fire, Parenthood vs. Rock Center/Do No Harm/Hannibal)

Spot said...

I'm merely saying it seems they're considering putting comedies at Wednesday 8 PM. Had I claimed they're definitely doing it, then it would be reading too much into that.

As for TBBT fueling entire Thursday lineup. True, but it would be the same no matter if in 9PM slot is a drama or a comedy block. And all we know is what data says: Thu 9PM (and entire night) was stronger with drama (Person of Interest) there.

Spot said...

Tough times next week for Chicago PD. It's always to expect a drop in 2nd episode, plus SVU is bound to provide weaker lead-in. Besides, CSI and Nashville are back from short hiatus and Duck Dinasty from long one.
Nashville is no worry, it's weak plus shouldn't be much cross-over audience. But DD is a megahit, so it affects everything, cross-over or not. And CSI ... well, obviously is real menace here.
I expect 1.4 or 1.5, and I'd label 1.4 as OK, 1.5 as good and 1.6+ great.

On the bright side, it should be heavily DVRed from now on, and place high on those weekly Live+7 lists. Though, no way to know how many of those watched inside 3 days + not skipping commercials.

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