Wednesday, January 29, 2014

Spotted Ratings, Tuesday 1/28/14

  • The State of the Union Address pre-empted the big four broadcasters from 9-11pm. These numbers won't count in finals, but there was surprising parity among the big four preliminaries: NBC (1.4), CBS (1.3), ABC (1.1) and Fox (1.0). The total State of the Union audience across broadcast and cable was 33.3 million, barely down from last year's 33.5 million.
  • As usual, the CW was able to benefit in the 9/8c hour opposite four networks simulcasting one event; Supernatural (1.2) tied the season high set on premiere night.


A18-49 Skew Last LeLa Rank y2yTLa* Ty2y*
Agents of SHIELD (R) 1.0 33% +18% -35% 0.9
NCIS (R) 1.5 16% -19% -61% 1.3
The Biggest Loser 1.7 33% -11%-0.2n/a 12/14 -26% -13% +17% 1.5
Dads 1.5 48% +0%+0.0n/a 2/15 n/a +0% -12% 1.3
Brooklyn Nine-Nine (R) 1.2 45% -37% -25% 1.1
The Originals 1.0 55% -9%-0.1n/a 5/12 n/a -5% +82% 0.9
Supernatural 1.2 55% +9%+0.1-0.1 1/12 +33% +9% +200% 1.0

*- In order to generate PUT estimates, I use the preliminary State of the Union numbers on the big four. The network TLa and Ty2y numbers include those numbers.

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

W18-34: The Originals 1.3, Supernatural 1.4 tying its season high, in preliminaries at least.

Those are good numbers.

On a slow ratings day, can you answer one question, Spot?
We all know Supernatural is up around 15% in A18-49 y2y. But can you confirm it's up some 20% in A18-34, including being up whopping 40% in W18-34, with M18-34 virtually same y2y? I mean, if you already have numbers, don't bother to lose time on finding it.

I'm intrigued because only logical explanation would be The Originals lead-in. That show is very strong in W18-34 (averaging something like 1.25) , so I think TO supplies SPN with young women (that sounded less dirty in my head) which causes Supernatural ratings surge. That would mean The Originals / Supernatural pairing is a match made in heaven, a brilliant scheduling move, no matter whether The CW envisioned such a good result or not. Last but not least, it would mean they surely won't unpair this killing combination, although next fall they might move both shows together to a problematic Monday night.

Spot said...

I doubt that The CW will uproot Tuesday night wholesale to fix Monday. It would merely shift their Monday problems to Tuesday. What's more likely is to see Supernatural on the move again to Mondays, to either pair it with its proposed Chicago-land spinoff or give the spinoff the Originals lead-in on Tuesdays.

Spot said...

I only have a limited amount of 18-34 stuff. Since I don't have enough to make full-scale y2y comparisons, I just compare the ratio of 18-34/18-49 ratings among what I do have. Last year, SPN's 18-34 rating was about 82% of its 18-49 rating (among what I have). This year, it's like 91%. So it seems almost certain that it's up more in 18-34 than in 18-49, though I couldn't pinpoint how much exactly.

Spot said...

Well, in my comment I said I'm absolutely positive they won't unpair Tuesday dynamic duo. So you'll understand I give your ideas 0% of chances to happen, and am not inclined to consider them at all.

As for moving both shows to Monday I'm skeptic because of other reason. Even if Flash gets Arrow lead-in initially, it seems bound to move to either Monday 8 PM, either Tuesday 8 PM at some point of time, maybe Originals-style already from 2nd episode. And if S.H.I.E.L.D doesn't move from Tue 8 PM, then Flash must be Mon 8 PM. All in all, I think:
80% Originals / Supernatural to remain Tuesday combo
20% both shows move to Monday
0% shows to be unpaired

Spot said...

Sorry; NyQuil-induced commenting strikes again.

Spot said...

And mine is induced by way too much coffee ... and then some more. Sorry.
I' m banning myself from commenting except for participating in the question.
Well, starting 10 minutes from now. First I must comment something :D

Spot said...

Unrelated with everything else but can I just hate on ABC? Why did they waste perfectly good episodes of The Middle and Modern Family three weeks ago to pair with a SFN burnoff instead of using them tonight to support Suburgatory?!?! Seriously... It's unreal

Spot said...

It's the "good not great" pairings (like the NCIS pair, or the whole of CBS Wednesdays) that stick around. It's safe to say this Originals/SPN pairing is great for the CW, so I could see them splitting them, especially as they've already moved SPN out of one power pairing (with Arrow) and been rewarded. And this SPN pairing makes too much sense - but the CW already got rewarded for keeping Originals away from TVD...

Spot said...

I hate to be the guy to defend them, since ABC's pretty much a disaster in scheduling nowadays, but I kinda see what they're doing. To see if Suburgatory is still strong enough without any lead-in support, and see if it should get a full fourth, a shortened one as spackle, or no renewal at all.

Spot said...

That one does make sense. Although SFN should be getting as few original lead-ins as possible at this point. Save those for another futile effort on Mixology.

Spot said...

2 years ago after Smallville and One Tree Hill had ended, the CW was basically a one show network with The Vampire Diaries. Supernatural was slipping on Fridays without Smallville. Last year it moved Supernatural and paired with breakout Arrow. So the CW was a three show network with two shows on the same night. This year they are a four show network with The Originals, Supernatural, Arrow, and The Vampire Diaries with two shows on the same night. I think they could make it six next year. I could see The Originals, Supernatural, Supernatural: Tribes, Arrow, The Flash, and Vampire Diaries all hitting over a 1 next year.
I'd keep Supernatural and the Originals in tact. Good pairing. On Monday use Flash (with a built in audience) to launch something similar. Have the Supernatural: Tribes go after Arrow and replicate the successful pairing.

Post a Comment

© 2009-2022. All Rights Reserved.