Thursday, January 16, 2014

War of 18-49 Update, Survivor (Fall 2013)

Let's take a look at the fall 2013 season (the twenty-seventh overall) of Survivor on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Wednesday 8:001.9 2.472.7 -14%129*hit detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/5/14) to the final 2012-13 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: Survivor opened and closed this fall season on relatively disappointing notes; the premiere and finale were each down 19% year-to-year, as the show has lately been failing to spike big for the Sunday finales. But the three months in between were rock-solid as usual, usually down in the 10% range (or about a league average drop) from what it did on Wednesday last fall. In the spring, Survivor will try a season with all new contestants, and its future through 2014-15 (30 seasons!) was secured with a renewal in December. Grade: C+.

Here's the now updated War of 18-49 post for Survivor.


Spot said...

What is the projected final average?

Spot said...


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