|The Bachelor Last Season|
|2.3 (premiere, 1/7/13, -4% year-to-year) |
2.75 (average, +7% y2y)
3.5 (finale, +21% y2y)
The Bachelorette had a relatively weak season last summer, so I predicted this Bachelor season would also take a pretty sizable year-to-year decline. However, most of that pain is going to be felt in the second half of the season. This show's seasons usually start slow and build big, but that growth was much smaller in 2012 when The Voice arrived in early February. A similar competition change is coming again in February, and this premiere faces even less competition than usual. That should keep it close to even year-to-year tonight.
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