Wednesday, January 8, 2014

Spotted Ratings, Friday 1/3/14


WHAT MATTERS:
  • A truly unique college football clash ruled the first Friday of 2014, with a BCS bowl game (ESPN's Orange Bowl) actually having to compete head-to-head with another high-profile bowl game. Fox's Cotton Bowl dominated broadcast but pulled only a shadow of last year's 3.5 rating; it's partly because of a worse matchup, partly because of this abnormal competition. As predicted on Saturday, the Orange Bowl (3.6) was much higher.
  • In the entertainment programming realm, NBC's Grimm and Dracula lineup returned to normal. The former bounced back from its weak two-hour fall finale and the latter regressed after an abnormal spike to 1.1 in its last ep.
  • Meanwhile, NBC's Dateline had a season high, while several repeats (led by Shark Tank) did better than usual. And an episode after its first 0.2, the CW's The Carrie Diaries held up after finals with its first 0.4. For now, we can probably just say those points cancel out to leave that show at its usual 0.3, but some more 0.4's going forward would be nice.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing (R) 1.1 27% +38% -21% 1.3
Last Man Standing (R) 1.0 29% +67% -17% 1.3
Shark Tank (R) 1.4 33% +17% -22% 1.8
20/20 1.5 31% +36%+0.4+0.2 3/16 +7% +36% +7% 1.8
ABC:+32%-12%
Undercover Boss (R) 1.2 28% +33% -20% 1.4
Hawaii Five-0 (R) 0.9 19% -10% -33% 1.2
Blue Bloods (R) 0.9 14% -10% -28% 1.2
CBS:+3%-27%
Dateline Fri 1.5 24% +36%+0.4n/a 1/12 +0% +36% +150% 1.8
Grimm 1.5 34% +25%+0.3+0.4 4/8 n/a +50% +25% 1.9
Dracula 0.9 39% -18%-0.2-0.1 4/7 n/a +80% -50% 1.1
NBC:+50%+8%
Cotton Bowl 1.9 37% n/an/an/a 1/1 -46% +322% -40% 2.3
Fox:+322%-40%
The Carrie Diaries 0.4 51% +100%+0.2n/a 1/8 n/a +100% +60% 0.5
Supernatural (R) 0.3 46% +50% +0% 0.4
CW:+75%+27%
Big5:+68%-22%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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