Thursday, January 23, 2014

Spotted Ratings, Tuesday 1/21/14


WHAT MATTERS:
  • With the regular 2.0+ draws on CBS and ABC all taking the week off, pretty much everything was able to benefit or at least stay steady. The only truly striking growth came from Fox's comedy lineup, especially newbie Brooklyn Nine-Nine (1.9). Though it faced repeats from both its major competitors, it was still the show's best rating since the pilot (and it hasn't even done better than 1.6 since week two).  Dads (1.5), New Girl (1.9) and the last pre-hiatus episode of The Mindy Project (1.5) also grew by double digits.
  • The only shows on the week-to-week downside were ABC's comedies The Goldbergs (1.5) and Trophy Wife (0.9), largely because of the Agents of SHIELD repeat (0.9) at 8/7c. Goldbergs still did a tenth better than its last episode after repeat SHIELD (1.4 on 12/3/13), but Trophy Wife's 0.9 was a new series low that got even uglier after finals.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Agents of SHIELD (R) 0.9 32% -60% -55% 0.7
The Goldbergs 1.5 40% -17%-0.3-1.3 12/14 n/a -17% -29% 1.6
Trophy Wife 0.9 34% -18%-0.2-0.3 13/13 n/a -18% -59% 0.9
Killer Women 0.7 25% +0%+0.0-0.2 2/3 n/a +0% -53% 0.9
ABC:-36%-50%
NCIS (R) 1.9 17% -38% +12% 1.5
NCIS: Los Angeles (R) 1.5 18%
-36% -14% 1.4
Person of Interest (R) 1.1 19%
-46% +5% 1.1
CBS:-40%+0%
The Biggest Loser 1.9 36% +12%+0.2n/a 7/13 -21% +15% +29% 1.6
Chicago Fire 1.8 32% +0%+0.0+0.2 12/13 n/a +0% +3% 1.7
NBC:+10%+19%
Dads 1.5 49% +25%+0.3n/a 2/14 n/a +25% -12% 1.2
Brooklyn Nine-Nine 1.9 53% +36%+0.5+0.3 2/14 n/a +36% +58% 1.6
New Girl 1.9 64% +19%+0.3+0.5 5/13 -14% +19% -14% 1.8
The Mindy Project 1.5 63% +36%+0.4+0.3 2/14 +0% +36% +0% 1.4
Fox:+28%+3%
The Originals 1.1 56% +22%+0.2n/a 1/11 n/a +16% +83% 0.9
Supernatural 1.1 53% +10%+0.1+0.2 2/11 +22% +10% +144% 1.1
CW:+13%+110%
Big5:-10%-0%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

9 comments:

Spot said...

Before the season started I didn't think New Girl and The Goldbergs would cannibalize each other since it's hangout vs. family comedy (and NBC avoided the fray in the Fall with The Voice), but maybe that's the case here.


And speaking of The Goldbergs, why are it and Trophy Wife airing new eps after SHIELD repeats when all were picked up for a full season of (presumably) 22 episodes? As of last night, SHIELD, Goldbergs, and Trophy Wife have aired 12, 14, and 13 new episodes, respectively. ABC under Paul Lee has been incredibly guarded about most things, so I'm not seeing the logic here. Are they giving themselves wiggle room to audible into a Dancing with the Stars results show? Is Mind Games going to get a test run after a SHIELD episode? Have episode orders been cut for the currently airing shows but haven't been made public? While the silence gives us more time (and fun) to speculate, it's also frustrating when we can't see the network's intentions.

Spot said...

I'm reckoning on a Mind Games 9/8c tryout based on that. But a DWTS results show seems at least halfway plausible now (and as SHIELD has turned out to be a procedural, SHIELD/DWTS/Mind Games is a coherent Tuesday night of programming, the first ABC have had in some time).

Doubt Goldbergs got a cut order though, that's looking safe for renewal now. Trophy Wife summer burnoff with Mixology, Goldbergs goes post-MF? I like the sound of that...

Spot said...

I'd actually flip DWTS: Results and SHIELD to get SHIELD away from both NCIS and The Voice in the Spring. But that's a minor disagreement.



I agree that if the season ended right now, ABC would renew The Goldbergs. And a change in timeslot would probably happen. If Paul Lee's still around to make the schedule for 2014-2015, I think it's more likely we see him do a Middle/Goldbergs/Modern Family/new sitcom lineup than giving Goldbergs the post-MF slot (with Suburgatory getting another 13 ep pick-up). ABC, for some reason, actively fought against natural sitcom pairings this season: The Middle & The Goldbergs, Modern Family & Trophy Wife, Super Fun Night & Mixology, Suburgatory & The Neighbors, and Last Man Standing & Back in the Game. Scheduling the first three pairs on Wednesdays, in that order, and the remaining pairs elsewhere (a new TGIF block or Tuesdays/Thursdays at 8:00) would have at least suggested that ABC thought about compatibility. Hopefully they figure it out for '14-'15 instead of just hoping that their bid for NFL Thursday Night Football is accepted and hope that fixes their ills.

Spot said...

It puzzles me that we aren't hearing about an NBC bid. That network needs to blow up Thursday and start again. What better chance than this?

Spot said...

NBC is bidding. It's in a war between CBS, ABC, FOX, and Turner. However, the Thursday deal isn't even that special. It's only 8-10 games, so by November or December the games are gone, and NBC would be back at square one.

Spot said...

To be honest, I do KINDA see some of the reasonings; ABC thought SHIELD, what with being from a $billion franchise and the Joss Whedon name, would make it a powerhouse, blowing the competition away, even NCIS, which would give plenty of support to Goldbergs and Trophy Wife, both series, especially the latter, earning some good post-upfront buzz. ABC thought using SFN would give it a strong MF lead-in, as well as believing that despite the negativity, Rebel Wilson was a strong star to get eyes looking, due to the success of Pitch Perfect, Bridesmaids, MTV Movie Awards, etc. (Also, the fact that SFN & Mixology, and New Girl & Mindy target the same audience) As for Back in the Game...I'm not even sure why it was picked up to begin with. All the while, Suburgatory would slip in just in case there's a failure in the crop, and Mixology would go if there's another bomb. I assume since Neighbors was ABC Studios, it was renewed over How to Live and Malibu Country. But alas, it didn't go so well; SHIELD is underperforming, Trophy Wife stumbled out of the gate, Super Fun Night seems to go the way of Cougar Town, Happy Endings and Apt. 23 before it, Back in the Game is cancelled, Neighbors is a zombie, Suburgatory doesn't seem to have much life either, unless either ABC Family or TBS is interested in it, and Goldbergs...actually isn't doing so bad. What will happen next season in their comedies? Well, I'm no fortune teller, but it'll probably Middle/Goldbergs/Modern Family/New Sitcom on Wednesday, and LMS and Suburgatory on Fridays, and nothing else if SHIELD stays put with Agent Carter next to it.

Spot said...

Yeah, 8-10 NFL games would fit best around FOX's baseball games, and FOX likes to overbid for sports.

Spot said...

The networks this season were steadfast in breaking two unwritten rules in scheduling: don't mix multi-cam and single-cam comedies (LMS & The Neighbors, The Crazy Ones surrounded by multi-cams, and Sean Saves the World surrounded by single-cams), and don't schedule sitcoms after a drama*. Tonally, those types of schedules haven't historically worked; it's easier to ask an audience to go from light-hearted laughs to pulse-pounding, life-or-death drama than the reverse. I can see ABC wanted to go big-tent - though a title like Trophy Wife sounds almost as off-putting as Cougar Town. And ABC needed to put the shows it had the highest hopes for on Tuesdays to make a splash. While I have no proof, it feels like ABC wanted to do The Goldbergs/Trophy Wife/SHIELD/Lucky 7 until NBC plopped The Voice into the 9:00 hour; then the network felt compelled to swap the first two hours to avoid a demo buzzsaw attacking their highest-profile property.

And I'm convinced Super Fun Night and Mixology got the post-MF position this season because ABC is clinically insane when it comes to the Wednesday at 9:30 slot: committing the same scheduling mistake over (Happy Endings) and over (Don't Trust the B) again and expecting different results. I say that even though I loved those shows.

*: Because Glee consistently enters itself in comedy categories for awards like SAG and the Emmys, I consider it an hour-long comedy.

Spot said...

They did expand it a bit this season - the last Thursday game was the Chargers-Broncos game in week 15. (I don't just remember that because I'm a Chargers fan!) I think there were Thursday games every week between weeks 3 and 15, although obviously that includes Thanksgiving which isn't in that slate.

Seeing as week 15 is basically the last week of full strength scheduling (Thursday of that week cannot fall any earlier than December 11, coincidentally the date it falls on this year), NBC could just stick the live musical on the one Thursday between it and Christmas and come back in January with a new schedule. (Peter Pan is currently on deck for December 4, which is the week 14 Thursday.)

Having said that, the articles about the TNF bidding war suggest that the NFL are actually only offering up eight games, even though there's going to be more than eight Thursday games. (Every team in the league now has one Thursday game, not including the opening night game: take off Thanksgiving and that's thirteen Thursday night games. Presumably the league is deliberately keeping five exclusive games on NFL Network.) That still fits NBC very well - they'd just leave five weeks out (presumably week 14 and any other four with matchups they don't like), plug in five "events" (Peter Pan plus four more) and that's the fall Thursday schedule. I'm not sure another network could make that work for them, though there's FOX baseball as JR stated.

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