Wednesday, January 8, 2014

Spotted Ratings, Monday 1/6/14

  • ABC's The Bachelor returned on a great note, crushing the last two premieres and nearly getting all the way back to the 2011 premiere level. While it will be tough to pull off its usual February/March growth against Olympics and The Voice, this pretty much ensures that it's gonna be a strong season for the show regardless. But Castle exhibited its usual incompatibility with the program, growing from Bachelor in total viewers but a point weaker in the demo. (Also, it was a season low in the demo despite its biggest raw lead-in.)
  • Part of Castle's problem may turn out to be the football competition. The BCS Championship ended up at a 8.7 rating on ESPN, down a half-point from last year's 9.2, but it's probably a safe bet that the classic game didn't take the same trajectory as last year's blowout. So there was likely considerably less initial interest and more in the 10:00/11:00 hours.
  • The only other broadcast originals were the Hostages finale and another so-so result from Almost Human (though I might upgrade that label to "decent" after the finals uptick). NBC warmed up for next week's pivotal without-Voice premiere of The Blacklist with a three-hour marathon averaging a 1.0.


A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 2.7 40% n/an/an/a 1/1 +17% +163% +19% 2.7
Castle 1.7 24% -19%-0.4+0.5 11/11 -11% +113% -11% 2.0
2 Broke Girls (R) 1.7 32% +42% +13% 1.7
Mom (R) 1.3 32% -7% -13% 1.4
Hostages 1.1 28% -8%-0.1-0.6 8/14 n/a -19% -35% 1.2
Hostages 1.0 27% -9%-0.1-0.2 14/15 n/a +18% -5% 1.3
The Blacklist (R) 1.0 28% +5% -57% 1.0
The Blacklist (R) 1.0 32% -9% -59% 1.2
The Blacklist (R) 1.1 33% +69% -45% 1.4
Almost Human 1.8 36% +13%+0.2n/a 4/7 n/a +100% +89% 1.8
Sleepy Hollow (R) 0.8 36% +7% -6% 0.8
Hart of Dixie (R) 0.2 38% -64% -43% 0.2
Beauty and the Beast (R) 0.2 49% -60% +0% 0.2

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

I like the idea of putting a new/different show during The Bachelor's winter reign. And I understand the logic of using it to support a new show like Killer Women. My pet idea, though, would be to move Nashville here for the few winter eps it is going to air. It feels like a show that would fit in with both The Bachelor for its soapy quality and Dancing with the Stars for the musical elements. If Castle needs to sprinkle some new episodes in, shift the show to Tuesdays or Wednesdays at 10:00 and have Killer Women take the other one.

Spot said...

It's clear Bachelor is nowadays stronger than DWTS. But maybe ABC is afraid to put (relatively) young skewing Bachelor directly against similar skewing The Voice, perhaps they assume old skewing DWTS is less hurt by it? It's a honest question, I'm not much into reality shows. Not at all, in fact. Or maybe they're simply stubborn.

Spot said...

Oops. Sorry. I automatically assumed Mondays.

Spot said...

No problem. It's funny because even though in your case it was a simple misreading, I kind of think that is ABC's problem: incapability of thinking beyond the most obvious thing, which is to keep everything as close to what it is as possible, regardless of whether that is working or not!

Spot said...

Then keep Castle on ice and put reruns of Scandal or Shark Tank (or condensed one hour repeats of The Taste) on Wednesdays at 10:00.

Can't see The Neighbors getting to season 3; why would local stations or cable networks pay for a sitcom that's rated so poorly? It didn't work for Til Death even though that's what Sony was clearly banking on.

Spot said...

Regarding The Neighbors, I am firmly convinced that ABC's plan is to sell it internally to ABC Family like they did with The Middle (maybe even pair it with it). But I don't feel strongly about the idea, that's not the parts of my schedule I am most passionate about. I just left it there because I feel that it will be hard to do better than what Malibu did and they were clearly unhappy with that, so I don't see the point. Besides, I kind of think the block will only work while LMS lives so they should keep a show there from a similar age. But if they prefer to put there Suburgatory and try something else Wednesdays at 8h30 I don't have a major pro against it (except that I actually love The Neighbors and Suburgatory, I meant from a ratings analyst point of view).

As for your first point, I don't understand what you meant. Why would I put Castle on ice in my schedule? Did you mean Nashville?

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