Wednesday, January 22, 2014

War of 18-49 Update, The Amazing Race (Fall 2013)

Let's take a look at the fall 2013 season (the twenty-third overall) of The Amazing Race on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Sunday 8:001.6 2.022.4 -21%106*solid detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/12/14) to the final 2012-13 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: After many years at a consistent A18-49+ level in its current Sunday timeslot, The Amazing Race finally took a noticeable downturn, returning to the barely-above-average level it was at in its opening Sunday seasons. The year-to-year slippage was consistently in the 20% vicinity throughout the season, from premiere (-20%) to finale (-19%). Was it just an off season, a sign of larger disinterest in the franchise, or an environmental problem as Sunday gets tougher for broadcasters? Whatever it is, the Race faces another uphill battle in the spring as it premieres against the last night of the Olympics and then airs week two (as usual) against the Oscars. Grade: D+.

Here's the now updated War of 18-49 post for The Amazing Race.

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