Monday, January 20, 2014

War of 18-49 Update, Dancing with the Stars (Fall 2013)

Let's take a look at the fall 2013 season (the seventeenth overall) of Dancing with the Stars on ABC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:001.7 2.163.1 -5%113*solid detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/12/14) to the final 2012-13 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: Since Dancing with the Stars cut to one night this year, a housekeeping note is required. The above year-to-year figure compares this entire season (including the Tuesday finale) vs. only last year's Monday airings. The fairer comparison with fall 2012 would probably involve last year's Monday airings plus the Tuesday finale; doing that results in -8% year-to-year and gives the fall 2012 season more like a 111 Plus, rather than the 107 listed for Monday. Also, the inflation the show got by starting a week ahead of The Voice is probably worth (conservatively) another percentage point or so.

With all of that being said, this was still a quietly positive season for Dancing with the Stars, which managed to stop the historical-adjusted bleeding. That's no small feat considering how fast the show had been declining for the last couple years, and considering Monday is now by far the most competitive weeknight on broadcast. It wasn't inconceivable that things could've broken in a way that actually put this show's future in jeopardy, but these ratings and a weak ABC development slate have pretty much put those fears to bed for now. ABC still needs this show big-time. Grade: B.

Here's the now updated War of 18-49 post for Dancing with the Stars.

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