Wednesday, January 15, 2014

Spotted Ratings, Friday 1/10/14


WHAT MATTERS:
  • The surest flop of the season... flopped. Enlisted began with a 0.7 demo, down a tick from the 9:00 episode of Raising Hope. Basically, it did what a second Hope probably would've done in that spot. All there really is to say here is that this result isn't going to change the trajectory that Fox's scheduling put it on.
  • Friday's big winner was ABC, where Last Man Standing (1.5), The Neighbors (1.1), Shark Tank (2.1) and 20/20 (1.7) were all at or near season highs. CBS' Hawaii Five-0 (1.5) and Blue Bloods (1.5) also bounced back quite well from their last 2013 episodes, which were oddly scheduled into late December.
  • With all the competition back, the Grimm (1.3) roller coaster swung back down and also took Dracula (0.7) to a new low, which got even lower after finals. Some of the blame may go to another weak NBC News special Going for Gold (0.8) at 8/7c.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing 1.5 27% +25%+0.3n/a 1/12 +0% +36% +0% 1.6
The Neighbors 1.1 29% +22%+0.2+0.3 2/12 -48% +10% -21% 1.2
Shark Tank 2.1 36% +5%+0.1+0.2 1/13 +5% +50% +8% 2.4
20/20 1.7 32% +13%+0.2+0.7 1/17 +13% +17% +13% 1.8
ABC:+31%+4%
Intelligence (R) 0.9 23% -28% -49% 1.0
Hawaii Five-0 1.6 19% +23%+0.3-0.5 1/12 n/a +78% +0% 1.9
Blue Bloods 1.5 15% +25%+0.3+0.3 2/12 -6% +67% -6% 1.7
CBS:+31%-19%
Going for the Gold 0.8 29% n/a -47% -6% 0.9
Grimm 1.3 31% -13%-0.2-0.7 6/9 n/a -10% +13% 1.6
Dracula 0.7 36% -22%-0.2-0.2 8/8 n/a -18% -56% 0.8
NBC:-26%-22%
Bones 1.5 28% -12%-0.2n/a 10/12 n/a -27% +58% 1.7
Raising Hope 0.8 38% +33%+0.2+0.8 1/11 -53% -58% -11% 0.9
Enlisted 0.7 37% n/an/an/a 1/1 n/a -63% -13% 1.0
Fox:-43%+25%
The Carrie Diaries 0.3 47% -25%-0.1n/a 2/9 n/a -14% +20% 0.3
Supernatural (R) 0.1 27% -67% -67% 0.1
CW:-38%-27%
Big5:-10%-6%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

10 comments:

Spot said...

- Very sad for Enlisted but it was 100% expected, it would need a
miracle to overcome this. I feel bad about the cast, I love all three of
them and the episode was really good too. Bones did well, albeit a bit
lower than for the fall finale, I think it shares quite a lot of
audience with LMS.
- ABC had a wonderful night! Shark Tank is in full
beast mode, 20/20 is having a hell of a season and LMS is not
recognized enough for what it does. A 1.5 on Friday for an ABC Comedy is
incredible, it's only below The Middle and MF's numbers!
- Poor
Grimm is down again. Everytime NBC airs these foolish specials at 8 it
goes down, why bother? Just air Dateline there that does a more solid
job. I now think Dracula is dead. I didn't agree with the consensus
before, but it's just too low now while all other ABC Dramas are stable
or higher than they were before.
- H50 and Blue Bloods did very well,
recovering from those terribly scheduled episodes in late December. And
it's great to see H50 doing this against full competition and with a
repeat as lead-in. The show is really stronger than we gave it credit
for last year. Elsewhere, Intelligence repeated decently. I hope for a
good result on Monday!

Spot said...

My guesses aren't doing it this week... 0/3, at least until the last night's finals come in. =/

Spot said...

Don't you just love how a 1.1 is almost a season high for The Neighbors? And also, Enlisted has 88% retention; it's a certain renewal! ;)

Spot said...

To be honest, I think people exaggerate their disdain for the Neighbors' performance. Sure, the show isn't doing great, but once you account for the Friday factor, which should be worth a solid 20%, it's not doing that horribly, performing at about 70% of ABC's Comedy Average. That's still most likely cancellation but there are plenty of other shows with worse relative performances.

Spot said...

I'm amazed at how competitive Friday night have become. Shark Tank possibly matching SHIELD on a Friday is not something I would have predicted this early in 2014.

Spot said...

Cool to see H50 hitting season highs. Is Friday the most healthy night year to year or is that Monday (maybe Tuesdays from the early Shield inflated weeks+POI+CW?) Anyway, Friday is looking great, I think it will eventually catch up with Sunday.

Spot said...

Helix premiere (0.58 A18-49 rating) on SyFy had 81% retention of WWE Smackdown (0.72). Have no idea if it's good or bad. But if I'd have to guess: Would be OK for later episodes, but doesn't look good for heavily promoted premiere.

BTW, Spot, you're not doing those cable guides anymore? Or it is just a case of broken link?

Spot said...

Probably about right on Helix. FYI, Haven averaged a 0.43 there in the fall.


I'm not really sure about the cable guides. My guess is I will do some kind of full-season recap in the late spring/early summer.

Spot said...

Tuesday is easily the healthiest at least among big four originals (116 A18-49+ vs. a 104 at this time last year), and certainly even moreso once throwing in the CW. Monday and Friday are also up in Plus to a smaller degree.

Spot said...

Thanks. Just realized you had this on your great Climate Center posts, I had forgotten about them, sorry!

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