Friday, January 11, 2013

SpotVault - Deception (NBC) - 2012-13 Ratings





Deception
Mondays, 10/9c, NBC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo1/7/201310:001:005.662.0534.918.02.62.36-15%
2Mo1/14/201310:001:004.141.6435.29.82.71.44+11%
3Mo1/21/201310:001:003.611.3335.49.52.61.15+14%
4Mo1/28/201310:001:003.731.2335.37.72.21.07+12%
5Mo2/4/201310:001:003.081.1334.49.02.21.06+4%
6Mo2/11/201310:001:003.231.2334.19.22.11.19+1%
7Mo2/18/201310:001:003.131.2333.89.12.21.19+1%
8Mo2/25/201310:001:003.281.2334.98.82.21.12+7%
9Mo3/4/201310:001:003.351.1331.77.32.11.15-4%
10Mo3/11/201310:001:003.281.1333.710.02.21.12-2%
11Mo3/18/201310:001:003.411.2333.69.22.91.07+12%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
3.631.2945%1.26+2%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Sa1/12/201310:001:002.00.4134.413.40.70.68-41%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.

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