Wednesday, January 16, 2013

Spotted Ratings, Monday 1/14/13


WHAT MATTERS:
  • If this was the most important data point of the CW's midseason, it's gonna be a long midseason. The Carrie Diaries began with just 1.6 million viewers and a 0.6 demo rating. That's just a tick better than the fall's DOA premiere of Emily Owens M.D., and only about a tick better than 90210's average in the slot this fall. On the CW, it'll still be in the mix if it can settle at a 0.5, but I'm pretty sure most would agree this is a disappointing beginning.
  • The other scripted newbie also had a tough time. NBC's Deception dropped 20%, which is on the high end of typical week two declines. It'd have a shot if it stabilized here, but the odds are not in favor of that happening.
  • CBS triumphantly brought its comedy block into the between-Voice Monday landscape with an outright season high from How I Met Your Mother and a tie-for-high from 2 Broke Girls. They again got a big assist from an 8:30 repeat of The Big Bang Theory, which posted the best repeat number for anything this season.
  • Week two of The Bachelor vs. The Biggest Loser saw The Bachelor get adjusted up in finals to a narrow win head-to-head, and it was up two ticks from last week's premiere. Both shows are now on the year-to-year upside.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Bachelor 7.49 2.5 +9%n/a 1/2 +4% +10% +4% 2.27
Castle 9.14 1.9 +0%+9% 6/11 -14% +0% -16% 1.68
How I Met Your Mother 10.51 3.9 +15%n/a 1/12 -11% +160% -11% 3.73
The Big Bang Theory (R) 11.70 3.7
+147% -20% 2.86
2 Broke Girls 12.45 4.1 +17%+9% 1/13 -11% +128% -11% 3.18
Mike and Molly 11.46 3.5 +6%+17% 2/11 -8% +119% -8% 2.71
Hawaii Five-0 9.59 2.4 +0%+6% 2/12 -14% +129% -14% 1.94
The Biggest Loser 6.32 2.4 +0%n/a 2/3 +4% +0% -11% 2.47
Deception 4.14 1.6 -20%+0% 2/2 n/a -20% +23% 1.43
Bones 8.04 2.1 +11%n/a 4/10 n/a +121% -36% 2.29
Bones 7.79 2.1 +0%n/a 4/11 n/a +147% -37% 1.95
The Carrie Diaries 1.61 0.6 n/an/a 1/1 n/a +71% -8% 0.68
The Carrie Diaries (R) 0.90 0.4 +100% +14% 0.38

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

So, do we blame the Carrie Diaries number on the movies killing all enthusiasm w/in the former fanbase, or just young women not finding Footface 2.0 to be an appealing draw?

Spot said...

I foresaw this, because it's obvious to me that The CW's audience for shows that are successful isn't just teenage girls and twentysomething women. It's needs a healthy dose of testosterone. Sex and the City: The Early Years wasn't going to get that.

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