Spotted Ratings, Monday 1/14/13

WHAT MATTERS:

• If this was the most important data point of the CW's midseason, it's gonna be a long midseason. The Carrie Diaries began with just 1.6 million viewers and a 0.6 demo rating. That's just a tick better than the fall's DOA premiere of Emily Owens M.D., and only about a tick better than 90210's average in the slot this fall. On the CW, it'll still be in the mix if it can settle at a 0.5, but I'm pretty sure most would agree this is a disappointing beginning.

• The other scripted newbie also had a tough time. NBC's Deception dropped 20%, which is on the high end of typical week two declines. It'd have a shot if it stabilized here, but the odds are not in favor of that happening.

• CBS triumphantly brought its comedy block into the between-Voice Monday landscape with an outright season high from How I Met Your Mother and a tie-for-high from 2 Broke Girls. They again got a big assist from an 8:30 repeat of The Big Bang Theory, which posted the best repeat number for anything this season.

• Week two of The Bachelor vs. The Biggest Loser saw The Bachelor get adjusted up in finals to a narrow win head-to-head, and it was up two ticks from last week's premiere. Both shows are now on the year-to-year upside.

FULL TABLE:

Info			Show				Timeslot		True2
	Viewers	A18-49	Last	LeLa	Rank	y2y	TLa	Ty2y
The Bachelor	7.49	2.5	+9%	n/a	1/2	+4%	+10%	+4%	2.27
Castle	9.14	1.9	+0%	+9%	6/11	-14%	+0%	-16%	1.68
How I Met Your Mother	10.51	3.9	+15%	n/a	1/12	-11%	+160%	-11%	3.73
The Big Bang Theory (R)	11.70	3.7					+147%	-20%	2.86
2 Broke Girls	12.45	4.1	+17%	+9%	1/13	-11%	+128%	-11%	3.18
Mike and Molly	11.46	3.5	+6%	+17%	2/11	-8%	+119%	-8%	2.71
Hawaii Five-0	9.59	2.4	+0%	+6%	2/12	-14%	+129%	-14%	1.94
The Biggest Loser	6.32	2.4	+0%	n/a	2/3	+4%	+0%	-11%	2.47
Deception	4.14	1.6	-20%	+0%	2/2	n/a	-20%	+23%	1.43
Bones	8.04	2.1	+11%	n/a	4/10	n/a	+121%	-36%	2.29
Bones	7.79	2.1	+0%	n/a	4/11	n/a	+147%	-37%	1.95
The Carrie Diaries	1.61	0.6	n/a	n/a	1/1	n/a	+71%	-8%	0.68
The Carrie Diaries (R)	0.90	0.4					+100%	+14%	0.38

KEY (click to expand)

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.