Wednesday, January 16, 2013

Spotted Ratings, Monday 1/14/13

  • If this was the most important data point of the CW's midseason, it's gonna be a long midseason. The Carrie Diaries began with just 1.6 million viewers and a 0.6 demo rating. That's just a tick better than the fall's DOA premiere of Emily Owens M.D., and only about a tick better than 90210's average in the slot this fall. On the CW, it'll still be in the mix if it can settle at a 0.5, but I'm pretty sure most would agree this is a disappointing beginning.
  • The other scripted newbie also had a tough time. NBC's Deception dropped 20%, which is on the high end of typical week two declines. It'd have a shot if it stabilized here, but the odds are not in favor of that happening.
  • CBS triumphantly brought its comedy block into the between-Voice Monday landscape with an outright season high from How I Met Your Mother and a tie-for-high from 2 Broke Girls. They again got a big assist from an 8:30 repeat of The Big Bang Theory, which posted the best repeat number for anything this season.
  • Week two of The Bachelor vs. The Biggest Loser saw The Bachelor get adjusted up in finals to a narrow win head-to-head, and it was up two ticks from last week's premiere. Both shows are now on the year-to-year upside.


Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Bachelor 7.49 2.5 +9%n/a 1/2 +4% +10% +4% 2.27
Castle 9.14 1.9 +0%+9% 6/11 -14% +0% -16% 1.68
How I Met Your Mother 10.51 3.9 +15%n/a 1/12 -11% +160% -11% 3.73
The Big Bang Theory (R) 11.70 3.7
+147% -20% 2.86
2 Broke Girls 12.45 4.1 +17%+9% 1/13 -11% +128% -11% 3.18
Mike and Molly 11.46 3.5 +6%+17% 2/11 -8% +119% -8% 2.71
Hawaii Five-0 9.59 2.4 +0%+6% 2/12 -14% +129% -14% 1.94
The Biggest Loser 6.32 2.4 +0%n/a 2/3 +4% +0% -11% 2.47
Deception 4.14 1.6 -20%+0% 2/2 n/a -20% +23% 1.43
Bones 8.04 2.1 +11%n/a 4/10 n/a +121% -36% 2.29
Bones 7.79 2.1 +0%n/a 4/11 n/a +147% -37% 1.95
The Carrie Diaries 1.61 0.6 n/an/a 1/1 n/a +71% -8% 0.68
The Carrie Diaries (R) 0.90 0.4 +100% +14% 0.38

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

So, do we blame the Carrie Diaries number on the movies killing all enthusiasm w/in the former fanbase, or just young women not finding Footface 2.0 to be an appealing draw?

Spot said...

I foresaw this, because it's obvious to me that The CW's audience for shows that are successful isn't just teenage girls and twentysomething women. It's needs a healthy dose of testosterone. Sex and the City: The Early Years wasn't going to get that.

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