Wednesday, January 30, 2013

Spotted Ratings, Monday 1/28/13: Follow-Up


WHAT MATTERS:
  • It was a big-time showing for Fox Monday as newbie The Following became the first broadcast series this season to grow in week two. It's up a tick from last week's already very solid premiere. And Bones at 8/7c had its second straight multi-tick upswing to a new season high. This is its best number since returning to Monday last April. Surely CBS' comedy lineup going into repeats helped somewhat, but these numbers buck the trend enough that we can still call it a big win for now.
  • ABC and NBC didn't really benefit from the repeat CBS, with Deception dropping another tenth despite both competing dramas going into repeats. The CDub dropped a tenth in each successive half-hour (0.6 -> 0.5 -> 0.4 -> 0.3), but The Carrie Diaries swung back up a touch in viewers in week three.
  • TNT had the two-hour return of Dallas (0.8), which was more or less at the show's level for most of the season one stretch run. That's got to be considered quite disappointing considering the show's big finale spike at the end of last summer (to 1.3) and the hopes that Larry Hagman's death might pull some people in. We'll see if there's any benefit when the character's death is mourned later in the season.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Bachelor 7.90 2.5 +0%n/a 1/4 -4% +1% -5% 2.42
Castle (R) 6.00 1.4 -32% +4% 1.21
How I Met Your Mother (R) 5.78 1.6 -57% -36% 1.52
The Big Bang Theory (R) 8.16 2.4
-25% -11% 2.44
2 Broke Girls (R) 7.39 2.0
-46% -33% 1.88
Mike and Molly (R) 7.02 1.8
-45% -22% 1.83
Hawaii Five-0 (R) 6.26 1.2
-47% -29% 1.16
The Biggest Loser 6.18 2.3 -4%n/a 5/5 +10% -5% +46% 2.24
Deception 3.73 1.2 -8%-4% 4/4 n/a -8% +60% 1.07
Bones 9.25 2.6 +13%n/a 1/13 n/a +11% -10% 2.47
The Following 10.10 3.3 +3%+13% 1/2 n/a +5% +20% 3.06
The Carrie Diaries 1.38 0.5 +0%n/a 2/3 n/a +0% -29% 0.51
90210 0.78 0.4 +0%+0% 6/11 -43% +14% -33% 0.42

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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