Friday, January 18, 2013

Spotted Ratings, Thursday 1/17/13


WHAT MATTERS:
  • Day two saw the prospects brighten somewhat for American Idol, down just 7% from the previous night's Wednesday premiere and just a tick below the year-ago Thursday premiere. Two obvious caveats: its most powerful competition, the CBS lineup, was in repeats this year and not last year (when The Big Bang Theory beat Idol head-to-head in the 8:00 half-hour in the 4th biggest TV ratings moment of 2012). Also, this was a two-hour telecast vs. just one last year. But the 8:00 hour comparison (5.4 vs. last year's 5.7) is not that much worse.
  •  ABC was most affected by the return of Idol, with Grey's Anatomy down a couple notches and Scandal retreating a bit from last week's series high.
  • NBC had a surprisingly strong night from a cameo-tatstic Parks and Recreation, which tied a season high in its return to 8:30. Week two of 1600 Penn, down 25% to well below anything Parks ever got at 9:30? Not so much.
  • The highlights of a busy cable night:
    • USA had a solid season premiere from Suits (1.24) in its first-ever regular season airing, again suggesting that the "buzzier" USA shows are the ones that hold up better in the winter months. 
    • Suits had ever-so-slightly more 18-49 viewers than the much-hyped Lance Armstrong interview on OWN (1.23). It averaged 3.175 million viewers, falling shy of the network's record for the interview with Whitney Houston's family in March (3.5m).
    • Meanwhile, it was a very mixed night for FX's comedy premieres.
      • The good news was 10/9c animated comedy Archer (1.01), whose fourth season premiere set a new series high in the demo.
      • But the return of Charlie Sheen's Anger Management (0.71 at 9:00/0.79 at 9:30) began its back-90 run on the low end of its numbers from last summer.
      • And new Archer lead-out Legit (0.36) pretty much bombed.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Resort 5.07 1.0 -17%n/a 10/12 n/a -17% -46% 1.08
Grey's Anatomy 8.80 3.0 -6%-17% 8/11 -14% -3% -13% 3.37
Scandal 7.93 2.6 -7%-6% 2/11 n/a -7% +27% 2.43
The Big Bang Theory (R) 11.64 3.2 -50% -40% 3.66
Two and a Half Men (R) 9.03 2.3 -45% -34% 2.12
Person of Interest (R) 9.40 1.6 -52% -51% 1.70
Elementary (R) 7.10 1.4 -42% -53% 1.51
30 Rock 3.44 1.3 -13%n/a 3/10 -19% -13% -19% 1.80
Parks and Recreation 3.92 1.9 +27%-38% 1/10 +0% +27% +0% 2.13
The Office 4.15 2.1 -5%+27% 4/11 -30% -5% -30% 2.24
1600 Penn 3.04 1.2 -25%-5% 3/3 n/a -25% -37% 1.33
Rock Center 4.41 1.1 +0%-25% 3/15 -15% +5% +22% 1.27
American Idol Thu 16.28 5.6 n/an/a 1/1 -2% +522% +41% 5.64
The Vampire Diaries 2.95 1.4 +8%n/a 4/10 +27% +155% +22% 1.61
The Carrie Diaries (R) 1.14 0.4 -27% -43% 0.30

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

Does anyone know why CBS was in repeats yesterday? That was a prime opportunity to use its strong Thursday line-up to put a dent into Idol's time slot debut.

Spot said...

I have a feeling that Archer's audience is very insular. That's the best way to explain why no one stayed for Legit, which seems to be behind Unsupervised from last year.

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