Thursday, January 10, 2013

Spotted Ratings, Wednesday 1/9/13


WHAT MATTERS:
  • A week after NBC Wednesday's surge against no competition, it came somewhat back to earth against some (but not that much) competition. With each competing network stronger than last week, Whitney and Guys with Kids each shed nearly a quarter of their week-ago demo audiences. That's a pretty soft level considering American Idol isn't even back yet. But Law and Order: SVU and Chicago Fire held up much better in yet another week against no CBS procedural competition.
  • The return of ABC comedy Wednesday went pretty decently, with pretty much everything right around its season-to-date average and The Neighbors growing most of all after a finals uptick. Nashville lost the head-to-head with Chicago Fire for the first time under "normal" circumstances, but its upward adjustment after finals meant it had its best number since the pilot.
  • Fox had one last low-rated Wednesday this season with special Stars in Danger: The High Dive. It did only a little better than last week's Mobbed. It lost out to CBS' night of specials, though the return of I Get That a Lot was down somewhat from last year's edition. But as Kaley Cuoco's sitcom grows, so does the awards show she hosts. The People's Choice Awards were up a tick from last year.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle 8.39 2.4 +14%n/a 6/10 -17% +33% -17% 2.07
The Neighbors 6.65 2.1 +31%+14% 2/11 n/a +62% -28% 1.95
Modern Family 12.04 4.7 +12%+31% 6/11 -8% +124% -8% 4.41
Suburgatory 6.84 2.6 +18%+62% 4/8 -10% +100% -13% 2.13
Nashville 5.92 2.1 +11%+18% 2/9 n/a +83% -13% 2.11
I Get That a Lot 7.46 1.9 -17% +31% +6% 2.11
People's Choice Awards 9.72 2.7
+8% +83% +9% 2.80
Whitney 4.11 1.4 -22%n/a 2/6 -30% -22% -30% 1.66
Guys with Kids 3.97 1.3 -24%-22% 9/12 n/a -24% -43% 1.40
Law and Order: SVU 8.42 2.1 -5%-24% 2/10 +5% -5% +68% 2.30
Chicago Fire 8.04 2.2 -8%-5% 2/12 n/a -10% +10% 2.30
Stars in Danger: High Dive 3.33 1.3 n/a +21% +13% 1.56
Arrow (R) 1.62 0.4 +0% -56% 0.48
Supernatural (R) 0.92 0.3 -33% -14% 0.35

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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