SpotVault - 1600 Penn (NBC) - 2012-13 Ratings

1600 Penn

Thursdays, 9:30/8:30c, NBC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	12/17/2012	9:30	0:30	6.88	2.2	6	37.1	12.5	4.2	1.82	+21%
2	Th	1/10/2013	9:30	0:30	3.86	1.6	4	34.5	9.8	2.2	1.69	-5%
3	Th	1/17/2013	9:30	0:30	3.04	1.2	3	35.9	12.5	2.1	1.31	-9%
4	Th	1/24/2013	9:30	0:30	3.28	1.3	3	37.1	9.7	2.0	1.28	+1%
5	Th	2/7/2013	9:30	0:30	2.60	1.1	3	36.7	10.4	2.1	1.11	-1%
6	Th	2/21/2013	9:30	0:30	2.34	1.0	3	36.1	11.8	1.4	1.22	-18%
7	Th	2/28/2013	9:30	0:30	2.20	0.9	2	34.4	8.3	1.0	1.16	-22%
8	Th	3/7/2013	9:30	0:30	2.10	0.9	2	34.9	8.4	1.1	1.12	-20%
9	Th	3/14/2013	9:30	0:30	2.23	1.0	3	33.6	9.1	1.9	1.13	-11%
10	Th	3/21/2013	8:30	0:30	2.49	0.9	3	32.0	9.2	1.1	1.19	-24%
11	Th	3/21/2013	9:30	0:30	2.32	0.9	2	34.4	8.3	0.9	1.18	-24%
12	Th	3/28/2013	8:30	0:30	1.92	0.7	2	28.9	8.4	0.7	1.12	-38%
13	Th	3/28/2013	9:30	0:30	1.91	0.7	2	32.9	7.5	0.7	1.03	-32%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					2.86	1.11		49%			1.26	-12%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Th	1/10/2013	8:30	0:30	3.96	1.5	4	33.5	8.6	1.5	1.64	-9%
2	Fr	1/11/2013	8:00	0:30	3.14	0.8	3	29.6	5.0	n/a	0.89	-11%
3	Fr	1/11/2013	8:30	0:30	2.95	0.9	3	30.3	5.3	0.8	1.21	-26%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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