Monday, January 21, 2013

SpotVault - The Carrie Diaries (CW) - 2012-13 Ratings





The Carrie Diaries
Mondays, 8/7c, The CW







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo1/14/20138:001:001.610.6236.111.2n/a0.61-1%
2Mo1/21/20138:001:001.270.5138.310.9n/a0.45+10%
3Mo1/28/20138:001:001.380.5236.49.8n/a0.48+4%
4Mo2/4/20138:001:001.510.7235.510.8n/a0.72-3%
5Mo2/11/20138:001:001.200.5234.210.3n/a0.54-7%
6Mo2/18/20138:001:001.080.4136.110.5n/a0.40+1%
7Mo2/25/20138:001:001.000.4134.810.6n/a0.42-6%
8Mo3/4/20138:001:001.100.4135.49.4n/a0.40+1%
9Mo3/11/20138:001:001.030.4131.98.3n/a0.46-12%
10Mo3/18/20138:001:000.990.4134.410.7n/a0.43-8%
11Mo3/25/20138:001:000.830.4134.811.3n/a0.43-8%
12Mo4/1/20138:001:000.870.3133.69.8n/a0.33-9%
13Mo4/8/20138:001:001.000.4133.49.9n/a0.45-10%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
1.140.4550%0.47-4%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo1/14/20139:001:000.900.4138.211.40.60.39+2%
2Th1/17/20139:001:001.140.4135.912.61.40.30+34%
3Fr1/25/20139:001:000.810.4133.25.30.50.42-5%
4Fr2/1/20139:001:000.640.3129.75.30.40.38-21%
5Fr2/8/20139:001:000.630.3131.96.30.50.34-12%
6Fr4/12/20139:001:000.580.2129.14.10.30.27-26%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Yearly Index for 2012-13 | Next Season (2013-14)

Current Season: The Carrie Diaries

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