Tuesday, February 28, 2012

Demos Year-to-Year, Monday 2/27/12


An interesting note is that 2.5 Men is just 13% stronger than a year-ago repeat. It's worth noting said repeat came just two weeks after they ran out of originals and right at the height of the Charlie Sheen drama, but this was still a really weak showing for the original. It dropped behind 2 Broke Girls for the first time, and I'm pretty sure it's the first time it's ever tied HIMYM.

title SHOW day/time SLOT previous occupant
The Bachelor-26%-26%
Castle-25%-25%
ABC: -26%
How I Met Your Mother+6%+6%
2 Broke Girlsn/a+41%Mad Love
Two and a Half Menn/a+13%Two and a Half Men (R)
Mike and Molly-15%-15%
Hawaii Five-0n/a+32%Hawaii Five-0 (R)
CBS: +15%
The Voicen/a+272%Chuck/The Cape
Smashn/a+28%Harry's Law
NBC: +179%
Daytona 500n/a+50%House/The Chicago Code
Fox: +50%
Gossip Girl-29%Mon 9:00-29%90210
Hart of Dixien/a-23%Gossip Girl
CW: -26%
BROADCAST: +33%

HOW TO READ THIS (click to expand)
These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of February sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2010 | 2011

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