Saturday, February 18, 2012

Spotted Ratings, Friday 2/17/12: Undercover Boom


WHAT MATTERS:
  • CBS brought the strong-on-Sunday Undercover Boss to Friday and it absolutely took over, outshining any previous broadcast entertainment episode on the night all season and damaging reality competitors Shark Tank and Kitchen Nightmares. A Gifted Man got a decent bounce from the huge lead-in, but it also saw the Boss prove that CBS is still capable of thriving in this timeslot. The AGM pairing also seemed to hurt Blue Bloods, which tied a season low. Overall, I'd say not a very good day for AGM.
  • The Whitney Houston news is still reverberating across the ratings week, with 20/20's tribute tying its Friday high this season and the NAACP Image Awards getting a year-to-year bounce for presumably similar reasons.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank5.691.534%-17%n/a-8%3/5+17%n/a1.72
20/207.862.033%+43%+0%+45%2/25+44%+33%2.09
Undercover Boss10.782.428%-20%n/a-13%3/4+90%n/a2.93
A Gifted Man9.541.520%+15%n/a+17%1/14-11%-38%1.19
Blue Bloods10.811.619%-11%-12%-12%13/14-12%+7%1.95
NAACP Image Awards2.950.835%n/an/an/an/a-38%n/a0.72
Dateline Fri4.381.132%-27%-50%-20%17/21-19%+38%1.36
Kitchen Nightmares3.051.355%-13%n/a-16%14/14-15%n/a1.45
Fringe3.001.147%+0%-13%-8%8/13-8%-15%0.96
Nikita1.510.542%+0%n/a-10%9/15-10%n/a0.56
Supernatural1.740.859%+0%+0%+6%1/15+7%+60%0.79

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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