Tuesday, February 7, 2012

Demos Year-to-Year, Monday 2/6/12

One thing nobody I've read has observed today is that House got a big Super bounce last year, yet newbie The Chicago Code (in a somewhat similar situation to Smash) was nearly DOA despite getting its own decent share of Super Bowl promotion. I still think Smash could've and maybe should've done better, but it was not necessarily a given that it'd even get what it got.

title SHOW day/time SLOT previous occupant
The Bachelor-18%-18%
ABC: -18%
How I Met Your Mother+5%+5%
2 Broke Girlsn/a+34%Rules of Engagement
Two and a Half Men-2%-2%
Mike and Molly-3%-3%
Hawaii Five-0-4%-4%
CBS: +3%
The Voicen/a+339%Chuck/The Cape
Smashn/a+124%Harry's Law
NBC: +262%
Alcatrazn/a-6%The Chicago Code
Fox: -29%
Gossip Girl-25%Mon 9:00-29%90210
Hart of Dixien/a-29%Gossip Girl
CW: -29%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of February sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2010 | 2011


Spot said...

NBC up 339%. Tells you how badly Genre Mondays was falling apart for them toward the end...

Spot said...

Yep, though The Voice was also up just about as much relative to Sing-Off Mondays!

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