Wednesday, February 15, 2012

Demos Year-to-Year, Monday 2/13/12

The year-ago evening was Valentine's Day, which explains why some of these superficially bad numbers don't look quite as bad year-to-year. We may experience the flip side of that on Tuesday, as this year's Valentine's Day is compared with a non-Valentine's year-ago evening.

title SHOW day/time SLOT previous occupant
The Bachelor-14%-14%
ABC: -13%
How I Met Your Mother-8%-8%
2 Broke Girlsn/a+27%Mad Love
Two and a Half Men-7%-7%
Mike and Molly-11%-11%
Hawaii Five-0-4%-4%
CBS: -2%
The Voicen/a+300%Chuck/The Cape
Smashn/a+65%Harry's Law
NBC: +215%
Alcatrazn/a-7%The Chicago Code
Fox: -21%
Gossip Girl-29%Mon 9:00-29%90210
Hart of Dixien/a-14%Gossip Girl
CW: -21%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of February sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2010 | 2011

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