Saturday, February 4, 2012

Spotted Ratings, Friday 2/3/11 (FINALS)


WHAT MATTERS:
  • NBC debuted season three of the unscripted Who Do You Think You Are? tied at its series low levels already (and down a tick from last season's premiere). But it still improved the timeslot for NBC vs. previous occupant Chuck. The show also seemed to have no effect on fellow unscripted shows Shark Tank and Kitchen Nightmares, the latter of which pulled ahead of the sharks for the first time in three meetings this season.
  • The four 9/8c dramas were all simultaneously original for the first time in nearly two months. A couple upward finals adjustments made the picture a bit rosier, but Grimm still tied a low and CSI: NY and Fringe were both still below average. In the ridiculous world of analyzing CW ratings, Supernatural was adjusted up from a season low to a season high.
  •  Unscripted alternative Primetime: What Would You Do? also took a hit at 9/8c, but it joined the aforementioned Shark Tank and another strong 20/20 to help ABC impressively tie for the Friday lead.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank5.161.537%+0%n/a-6%2/3+23%n/a1.74
Primetime: What Would You Do?5.061.435%-18%+0%-15%3/3-5%-7%1.46
20/205.581.739%+13%-18%+25%4/23+30%+21%1.97
A Gifted Man8.411.320%+0%n/a+2%3/12+3%n/a1.46
CSI: NY10.251.620%-6%-0%-5%9/12-5%+23%1.75
Blue Bloods11.441.719%-6%-6%-7%9/12-7%+6%1.93
Who Do You Think You Are?6.091.225%n/an/an/a1/1+25%n/a1.33
Grimm4.791.437%-22%+9%-16%9/10-9%+17%1.52
Dateline Fri4.701.130%-8%+8%-20%16/19-20%-21%1.18
Kitchen Nightmares3.831.653%+14%n/a+4%3/12+4%n/a1.87
Fringe3.201.248%+0%+14%-1%4/11-1%-25%1.19
Nikita1.450.544%+0%n/a-12%9/13-12%n/a0.57
Supernatural1.720.859%+14%+0%+7%1/13+8%+60%0.90

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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